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detroit auto show

Detroit Auto Show: Changfeng Legion "steps on Detroit Auto Show for the second time," Still Without PR Firm

Oh boy, if you thought last year's press conference for Changfeng was filled with the hilarious Engrish, you ain't seen nothing yet. True, last year's presser — the first at the Detroit Auto Show from the Chinese automaker — was filled with all sorts of glorious revolutionary language (our fave is still when the Changfeng CEO said he'd "come all over us.") But then we saw this year's press release from the press conference today which we've helpfully posted in larger form here and we realized "Chang Feng" has still not hired a PR agency. We don't have time to do a full OCR on the release, but if anyone wants to take a look at the large version and give us the text below in the comments we'd forever be in your debt. Or you can just read it yourselves — whatever works. Oh and by the way, the headline up top of this post — it's straight off the headline of the press release.

Feature

3:40 PM on Mon Jan 14 2008
By Ray Wert
3,666 views, 64 comments

Latest by DoggieDaddy: Shame on you all. I am dying to get my hands on one. It has "trafficability." more »

detroit auto show

Detroit Auto Show: Merch Patrol, Changfeng Pomp and Circumstance

Apparently I am now a graduate of China's Liebro University, and all I had to do was attend the Changfeng (rhymes with "Wang Chung") press conference here in Detroit and pick up my tassel. The Chinese automaker made another bid for acceptance in the Detroit community, showing off two cars, the Liebro CS7 crossover SUV and the Kylin small MPV today at the show. They're still well behind baseline in quality/styling standards. The smell of petroleum-based adhesives still waft from the interiors, where a visual-tactile mashup of early-'80s Subaru and mid-'90s Dodge Neon await. But the company, considered an also-ran in the push to bring the first Chinese cars to the US, is improving its presentation skills, though still adorning their cars with random alphanumeric sequences.

2:58 PM on Mon Jan 14 2008
By Mike Spinelli
989 views, 18 comments

Latest by n/a: Where and when can I buy one? more »

commentary

Fast as a Shark: Living on Chinese Rocks

I can't in truth call my Shanghai trip a comedy of errors, although there were errors, one of which resulted in my flying home first class. And while some of the Engrish I encountered was laugh-out-loud gut-busting. I can't quite refer to it as a tragedy, either. What it was, however, was a slightly nebulous, inchoate paradigm-fucker of a time/history/distance shift. More »

Feature

3:45 PM on Wed Apr 25 2007
By Davey G. Johnson
1,546 views, 11 comments

news

Yawning Cheetah Unseats Japan as Number Two Automobile Market


Motion from the great leap sideways has China unseating Japan as the number two world market for automobiles. Profits from massive sales of box fans and plastic ice trays at your local hypermegamart have propelled the growing Chinese middle class into an automobile buying frenzy. If current trends continue China could overtake the United States as the number one market for motor vehicles in 2015. GM and Ford have both seen sales growth in the burgeoning market, which has experienced a lightning evolution from a bicycle kingdom to a driving nation never disappointed. – Mike Bumbeck More »

3:06 PM on Mon Jan 15 2007
By Mike Bumbeck
76 views, 2 comments

Latest by imoody: It's the mascot of the Changfeng motor corporation. And it looks nothing like MGM's lion, and nothing like Jaguar's Jaguar. GM is supposedly doing fairly well with their Buick brand in China. I think their Chinese division is the only one more »

commentary

Holy Crap! Obvious Jalopnik Brainstorm!

We're not sure why we didn't think of this as soon as we realized how heavily Changfeng relied on Mitsubishi technology and design of a certain age. If Mitsu won't give us a new Starion, why shouldn't Changfeng give us an old Starion with a leaping cheetah gracing the front end instead of a diamond star? We can almost guarantee that it would never make us disappointed. – Davey G. Johnson More »

11:15 PM on Wed Jan 10 2007
By Davey G. Johnson
86 views, 7 comments

news

Choice Quotes From the Detroit Auto Show

Besides Thomas Weber's "Wee-Eight" comment, Mark Fields' description of Mercury as "Not Ford" and the apparent "I am going to cum all over you" line from Changfeng's Chairman Li, we only had Alan Mulally's "Ford blands" bit to keep us giggling. Let's just say Detroit didn't leave us with anything quite as golden as "ALUMINUM UND SHTEEL!" or "Your wife, my wife..." Regardless, there were a few gems that came to us away from the show floor. Transcribed verbal snapshots after the jump. More »

3:00 PM on Wed Jan 10 2007
By Davey G. Johnson
868 views, 5 comments

Latest by mkaresh: The "bullet in the head" line could probably have come from an employee at any one of these large companies. Especially for those who truly care about cars they can be very frustrating places to work. more »

news

Waiting for the Great Leap Sideways: Changfeng Motor Takes On Detroit

Changfeng debuted a passel of Liebao vehicles on North American shores this afternoon including the CS6, CS7, Feiteng, and of course, the Black Giant, which "never makes you disappointed." Chairman Li took to the stage at Cobo and at one point sounded very much like he said, "I am going to cum all over you." Meanwhile, Mitsubishi partner Changfeng would like you to note that "The Black Giant's body is broadened, thus body becomes more well-stacked and smooth. Strong power drives the mighty body. You will feel full of momentum and great dignity." Is a new Cultural Revolution at hand? Are we being warned that the Third World is just around the corner? Or will the Wayne County palm-greasers who showed up for Changfeng's presentation re-invent Sino-Detwa relations? In any event, "Let a hundred flowers bloom; let a hundred schools of thought contend." – Davey G. Johnson More »

8:45 AM on Tue Jan 9 2007
By Davey G. Johnson
1,411 views, 16 comments

Latest by Daga: I love the bit about "absorbing" Mitsubishi technology more »