What a fantastic commercial. Caddy seems to be the only GM division capable of creating inspiring commercials... and cars. I couldn't be more pleased to see them really shifting their market into the future. My father has only ever owned Cadillac's. When I was younger, his cars were too "old man" for my taste. I always wished he switched to something a bit more modern such as BMW or Mercedes. He stayed true however. The re-awaking of Cadillac has me actually thinking about owning one for the first time in my life. It's true, it is not your father Cadillac anymore. Kudos.
Compare this ad to the new Buick ad. This is inspiring, while the Buick ad is insipid. This is forward thinking, while the Buick ad is ass. This is visually stimulating, while the Buick ad is visually disturbing.
OK, Buick, it's now time to fire your ad agency, and find a new one stat. You're only one of 4 GM brands left, and if you don't change your product, and elevate your message, maybe you won't survive.
Cadillac, this is a great campaign, but it's time to add some more significant products to the stable. The DTS is old, the Escalade should be retired, and the STS? Well, it never had a chance. And the XLR, well, it really was a Corvette in drag. So it's time to revive the product line, and offer something other than CTS vehicles, and a CUV.
@JB_Finesse: I really liked the "Break Through" campaign. They got your attention and did a good job showing off the cars - something which those Kate Walsh ads don't do.
If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was starred
If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was unstarred
I'm actually really curious to see this car in person. The CTS sedan is already a good looking car and the coupe concept was really sharp. However, it's hard to say whether the production version of this sawed-off Caddy will share more in common with the AMC AMX or the AMC Gremlin.
Edited by If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face at 08/10/09 2:46 PM
If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was starred
If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was unstarred
Bad news for BMW and Porsche in particular. They are struggling with lower sales and with each other against Audi. Last thing they needed was a new car to contend with.
But isn't this GM cross competition with the CTSV Sedan, Pontiac G8, Corvette C6, Z06, ZR1, and Camaro SS? And personally think that they need to step back from the drawing table and consolidate what will sell, what is worth keeping and trim what will not get new buyers. In short, become more like Honda, VW and Ford. Cross brand competition is what helped doom GM in the first place. . . "Goodness all these RWD to choose from, guess I'll go buy that new 2010 Ford Mustang GT500 supersnake instead."
@IronicalBalls: No more so than, say, a BMW 1-Series and a Mini Cooper S cross-compete. Both have price ranges that overlap to a certain extent, but are marketed to, and purchased by, entirely different audiences. To start with, the Corvette is a strictly a two-seat, purist American sports car. Don't let the optional OnStar system fool you; it is a pure sports car. The CTS-V coupe, on the other hand, is more of a high-powered grand touring car. The Camaro SS may be fast, but the CTS-V coupe will handily outgun it, and so so with level of luxury expected of a new Cadillac. As for the CTS-V sedan, I doubt it; there will always be people who want the sexier, slinkier coupe as a style statement. Also, neither Honda nor VW have done all that well in product consolidation in the past ten years, and aren't doing all that well right now. Note the existence of the Acura ZDX, The new Acura TL side-by-side with the Acura RL, the upcoming Honda Crosstour, the VW New Beetle vs the VW Golf, etc.
@Syrax - in black for the Jezebanned: Which, despite the general complaints of Jalopnik about it's price, was actually a great car. Every magazine review indicated that it was better in many respects than the Mercedes SL. It was marketed to a completely different populace than the Corvette was, and so never competed with it for market share. It's only real failing was that Cadillac had yet to re-develop the brand cachet to justify the price of the XLR over the comparably priced SL. Also, the XLR is dead, removing any concerns about the CTS-V coupe competing with it.
"Yes. No. Yes. No.Maybe.Alright.Maybe."
GM is starting to sound like the girl I went out with last weekend. She said the same thing when I asked her to come back to my place at the end of the night.
I bet someone at GM looks at the pricing of the M6, and makes this JUST a little less. So, affordability will go out the window, they'll sell 6 of them to celebutards, and it'll be cancelled after 2 years citing lack of sales. :-\
08/31/09
08/29/09
OK, Buick, it's now time to fire your ad agency, and find a new one stat. You're only one of 4 GM brands left, and if you don't change your product, and elevate your message, maybe you won't survive.
Cadillac, this is a great campaign, but it's time to add some more significant products to the stable. The DTS is old, the Escalade should be retired, and the STS? Well, it never had a chance. And the XLR, well, it really was a Corvette in drag. So it's time to revive the product line, and offer something other than CTS vehicles, and a CUV.
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No one who's considering a Caddy is thinking like Colin Chapman.
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But isn't this GM cross competition with the CTSV Sedan, Pontiac G8, Corvette C6, Z06, ZR1, and Camaro SS? And personally think that they need to step back from the drawing table and consolidate what will sell, what is worth keeping and trim what will not get new buyers. In short, become more like Honda, VW and Ford. Cross brand competition is what helped doom GM in the first place. . . "Goodness all these RWD to choose from, guess I'll go buy that new 2010 Ford Mustang GT500 supersnake instead."
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It's Vauxhall. I think Formerly is quite aware of that.
08/10/09
GM is starting to sound like the girl I went out with last weekend. She said the same thing when I asked her to come back to my place at the end of the night.
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