The Cadillac Allanté was a disappointment, a ripoff, a setback for two proud companies. But it’s still lovable.
There are few cars more poorly executed than the Cadillac Allanté. With bodies built by Italian factory workers, then shipped over to Michigan to be finished by 1980s GM factory workers, and with a name selected by computer, it is the epitome of a very certain idea of “luxury.” And now American Apparel, a bankrupt…
This video has everything. But what it really has is John Davis in a desert with a cactus and an excellent jacket. That's what makes the whole video worth it.
The year is 1987 and Cadillac is desperate to shake off its image as a manufacturer of land boats for people who wear white loafers. They want to compete with Mercedes-Benz and BMW! But this isn't the GM of today that produces gems like the ATS and the new CTS. No, this is 80s GM, and so they go into battle with…
Just as the Volaré wasn't pronounced "Vo-luh-RAY" by its marketers, the Allanté's American pronunciation also ignores the accent... in much the same way that American car buyers ignored the Allanté itself.
In their advertising of the day, Caddy claimed, The only way to travel is in Cadillac style. But for this transcontinental two-door, the only way was in the belly of a specially outfitted 747.
Priced at $57,183 (about $98,000 in 2009 dollars) the 1989 Cadillac Allanté had a gorgeous, built-in-Italy Pininfarina body… and approximately zero buyers. This ad features the famous Cadillac Polo Team, yet somehow didn't boost sales.