The year is 1987 and Cadillac is desperate to shake off its image as a manufacturer of land boats for people who wear white loafers. They want to compete with Mercedes-Benz and BMW! But this isn't the GM of today that produces gems like the ATS and the new CTS. No, this is 80s GM, and so they go into battle with this: …

Just as the Volaré wasn't pronounced "Vo-luh-RAY" by its marketers, the Allanté's American pronunciation also ignores the accent... in much the same way that American car buyers ignored the Allanté itself.

In their advertising of the day, Caddy claimed, The only way to travel is in Cadillac style. But for this transcontinental two-door, the only way was in the belly of a specially outfitted 747.