First-Time Car Buyers to Traditional Media: Drop Dead

It's what we've known for years: The kids totally dig the online. A recent study by those people-watchers over at The Polk Center for Automotive Studies found very few first-time car buyers use traditional media when shopping for a car. Instead, the greatest percentage consider the interweb their most important… » 1/31/06 7:35am 1/31/06 7:35am