<![CDATA[Jalopnik: brilliance auto]]> http://tags.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: brilliance auto]]> http://jalopnik.com/tag/brillianceauto http://jalopnik.com/tag/brillianceauto <![CDATA[Brilliance Auto "Seeking Development With Mutual Benefit and Win-Win"]]> Chinese automaker Brilliance came to the Detroit Auto Show to showcase their M1 and M2 sedans, M3 sport coupe and the FRV hatchback. They failed. However, they succeeded at showcasing an impressive display of engrish.

While sitting in the extremely uncomfortable camp-style folding chairs, Brilliance Auto executives rambled on and on about how happy and proud they were to be in Detroit. At one point they even suggested that Brilliance would soon come to the U.S. though we think its as likely as former Detroit mayor, Kwame Kilpatrick, making a comeback run for Governor. They never actually talked about their products, rather impressed upon us soulless journalists how awesome they are. Though we disagree. Check out their Pininfarina-Giugaro, BMW sponsored, Porsche engineering-inspired, European 4-star crash test designed Brilliance Auto M1, M2, M3 and FRV. They're truly exciting.....Zzzzz.

Four Models Showed In Detroit
Brilliance Auto Seeking Development With Mutual Benefit and Win-Win

2009 North America International Auto Show was held ceremoniously in Detroit, Michigan, United States in Jan. 11th to 25th. Brilliance Auto Group, Chinese national brand main force, showed four models totally, including Brilliance M1, Brilliance M2, Brilliance M3, and Brilliance FRV. Brilliance Auto Group Vice President He Guohua and General Manager of Brilliance Jinbei International Sales Company Shan Long, etc. attended this activity together.
On the exhibition site, Brilliance brand four models forestalled its opponent by a show of strength, either fashionable, or gracious, or dynamic, attracting attention of many guests once appearing.M1, M2, and M3 equipped with Brilliance 1.8T engine, with its excellent power and stable handling, won unanimous appraisal of many guests on the exhibition site. Moreover, FRV, representing brand-new direction of Chinese automobile consumption, with its special appeal of “Big hatch-back”, attracted all people.
The reporter learned that, at present, Brilliance auto has models of Brilliance M1, Brilliance M2, Brilliance M3, Brilliance FRV, Brilliance Wagon, Jinbei Haise minibus, Jinbei Granse MPV etc., with products covering each and all markets of passenger vehicles. The domestic market sales volume of Brilliance brand has broke 280 thousand units. Haise, with sales volume of more than 800 thousand units, occupies half of the light bus market. Market sales volume of light trucks is the number four of the whole nation. Complete vehicle export will break 40 thousand units this year. While basing itself upon domestic market, with a view to global world, Brilliance auto actively carries out cooperation of international technology and market. At present, Export projects of Brilliance car to EU,Russia,Egypt etc. also constantly achieves material breakthrough. “3+1” international market export pattern of Brilliance auto in Europe, North America, Russia and other markets has primarily come into being.
The practice of China’s 30 years reform and opening proves that through active opening to outside, rapid development of Chinese auto industry was brought along. Rising Chinese auto enterprises more need to strengthen communication and intercourse with international auto circle in technical research and development, etc. and realize mutual benefit and win-win. Someone in charge of Brilliance Auto expressed that, it’s necessary for Brilliance Auto to participate in the global construction to promote market consumption standard, only in this way the purpose of mutual benefit and win-win can be realized. We hope that through this exhibition, we can strengthen the communication and intercourse with international auto circle, meanwhile, precious experience can be accumulated for development of Brilliance Auto.
Since 2007, Brilliance Auto has participated in many international auto exhibitions like North America auto exhibition, Paris auto exhibition, Genovese auto exhibition, Frankfurt auto exhibition, and Russia auto exhibition, etc. successively. On these international stages, Brilliance Auto opened a window for the world to know China, fully showed strength of Chinese automobile manufacturing standard. Just in the successful appearance in international auto exhibitions, Brilliance Auto further showed its confidence to actively participate in the global construction.
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<![CDATA[Chinese Automakers Invade The Main Floor Of Detroit Auto Show]]> After years of skirmishing in the basement of the Cobo Center, the Chinese automakers will finally set up a base on the main floor of the upcoming Detroit Auto Show. Why were the two Chinese companies, BYD Auto and Brilliance Auto, honored with the presence among the big boys upstairs? It isn't because they're selling more cars in the US, because they still don't sell any here. The Chinese automakers are benefiting from the mass exodus of automakers from the Detroit show who are bailing to save money during the Carpocalypse. We suspect the organizers thought it would be a nice gesture since China currently holds around $600 billion in US debt. The two companies will get a total of 11,000 square feet vacated by Mitsubishi. Though we hate to see any automaker flee Detroit, there are a few reasons to look forward to a larger Chinese presence. Below is our list of the five best moments of Chinese automakers at the Detroit Auto Show.

5. Travis Exploits The Book Of Songs
We have the Chinese to thank for showing us their Book of Songs and letting Travis hump it.

4. Press Release Translations
For some reason, the Chinese automakers refuse to hire US-based PR people to smooth out the edges. Hilarity ensues.

3. An Honorary Degree
Had it not been for Changfeng Motors, Mike would never have gotten that honorary degree from Liebro University.

2. Lead-Tainted Tea Time
Unlike the American manufacturers, with their typical matchbox car and backpack swag, the Chinese automakers hand out some intense swag.

1. Illegal Test Drive Through Cobo Hall
If it weren't for the Chinese, we'd have never learned how fast you can drive inside Cobo or had the chance to disrupt an ALMS press conference. In a hybrid!

[AutoNews, Photo ROBYN BECK/AFP/Getty Images]

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