Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid. »10/01/15 11:53am10/01/15 11:53am

'Most Patriotic Brand' In America Is An Automaker, Guess Which One

Marketing company Brand Keys surveys thousands of people every year, to rate companies on 35 different "values." One of those is "patriotism," not in terms of where the a company actually makes things or employs people, but purely how "American" they appear in public perception. Only two automakers made the top 25. »7/04/14 4:00pm7/04/14 4:00pm