Our friends at Lifehacker today had a good feature on why being fiercely loyal to any one brand is a terrible idea. They framed much of their argument through the lens of tech and the Apple vs. Android debate. Naturally, I wonder how this applies to cars. How loyal are you to any one specific car brand? »
Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid. »
If you’re a Star Wars fan and an Uber user in New York City, you’re in luck. Get ready to pull out your phone and wait reluctantly by it for a #branded Dodge Charger Hot Wheels Storm Trooper Hellcat Uber to come your way.
Marketing company Brand Keys surveys thousands of people every year, to rate companies on 35 different "values." One of those is "patriotism," not in terms of where the a company actually makes things or employs people, but purely how "American" they appear in public perception. Only two automakers made the top 25. »
When you close your eyes and think of California, what famous brand comes to mind? Is it Apple? Facebook? Google? Or some movie studio? What about Texas? New York? Florida? These are the most famous brands of each state. The Corporate States of America, if you will. »
I think there's been some sort of unspoken, secret agreement between car designers and automotive engineers where designers get all the celebrity and coffee table books about them, as long as they leave space on the cars to stick badges explaining all the technical stuff the engineers worked so hard for. Maybe there's… »