'Most Patriotic Brand' In America Is An Automaker, Guess Which One

Marketing company Brand Keys surveys thousands of people every year, to rate companies on 35 different "values." One of those is "patriotism," not in terms of where the a company actually makes things or employs people, but purely how "American" they appear in public perception. Only two automakers made the top 25. » 7/04/14 4:00pm 7/04/14 4:00pm

What the Most Famous Brands Are from Each State

When you close your eyes and think of California, what famous brand comes to mind? Is it Apple? Facebook? Google? Or some movie studio? What about Texas? New York? Florida? These are the most famous brands of each state. The Corporate States of America, if you will. » 6/25/13 9:43am 6/25/13 9:43am

The Bullshit Of Badges

I think there's been some sort of unspoken, secret agreement between car designers and automotive engineers where designers get all the celebrity and coffee table books about them, as long as they leave space on the cars to stick badges explaining all the technical stuff the engineers worked so hard for. Maybe there's… » 1/23/12 3:00pm 1/23/12 3:00pm

The Perils of Sans Serif

Brand New, the blog obsessed with corporate branding, took on OnStar yesterday. They give a thumbs up on the new creative, but although they think modernizing the OnStar logo through a sans serif was smart, they question the execution. [BrandNew] » 10/12/10 1:00pm 10/12/10 1:00pm

Hank The Deuce Almost Changed The Blue Oval To What?

In 1966, Henry Ford II asked famed graphic designer Paul Rand to update the Ford corporate logo. This is what he came up with. Why didn't it take? » 1/21/10 3:00pm 1/21/10 3:00pm