Chrysler May Sell Viper — The Brand

Bob Nardelli, Chrysler’s Chairman and CEO, stated this morning that the company has "been approached by third parties who are interested in exploring future possibilities for Viper," according to Automotive News. Apparently, rather than just dropping Viper, Chrysler is now “exploring strategic options” for the Viper… » 8/27/08 11:20am 8/27/08 11:20am

A Chrysler Challenger? Chrysler May Re-Assign Products To Specific…

The Fox-owned Journalof wiley-watchers of the street at Broad and Wall are reporting today Chrysler's mulling over an interesting brand strategy: » 11/17/07 8:30am 11/17/07 8:30am

Now wait, here's the fun part — and it should make any Mopar meatheads out there jump for joy: What? An end to platform prostitution? For serious? Now that'd be a real…

Dodge Needs Women: Chrysler Brand Shortens Slogan for Her Pleasure


According to BrandWeek, the 'merican side of the German-American hybrid wants more women to grasp the softer side of the Dodge brand. As part of that effort the horny brand will shorten its ad slogan from "Grab life by the horns" to the more — err — lame "Grab life" for a campaign we'll start seeing next month.… » 4/12/07 2:30pm 4/12/07 2:30pm