Chrysler May Sell Viper — The Brand

Bob Nardelli, Chrysler’s Chairman and CEO, stated this morning that the company has "been approached by third parties who are interested in exploring future possibilities for Viper," according to Automotive News. Apparently, rather than just dropping Viper, Chrysler is now “exploring strategic options” for the Viper… » 8/27/08 11:20am 8/27/08 11:20am

Dodge Needs Women: Chrysler Brand Shortens Slogan for Her Pleasure


According to BrandWeek, the 'merican side of the German-American hybrid wants more women to grasp the softer side of the Dodge brand. As part of that effort the horny brand will shorten its ad slogan from "Grab life by the horns" to the more — err — lame "Grab life" for a campaign we'll start seeing next month.… » 4/12/07 2:30pm 4/12/07 2:30pm