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Detroit, 9:14 AM
Wed Dec 2
30 posts in the last 24 hours

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    What Are The "Four Core" GM Brands?

    What Automaker Cock-Blocked Genesis Coupe's Fast And Furious Screen Time?

    Boxers Or Briefs: What Would You Ask GM CEO Fritz Henderson?

    Bonus QOTD: Would You Consider Buying A New Car Now?

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Elhigh Elhigh
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Chevy, Chevy, Chevy, and Cadillac. Everybody else can bend over to receive their quarterly bone-us.


    The rest of the entire world's GM presence is second to those four. And unfortunately, that isn't a good balance.

     Reply
    Elhigh was starred Elhigh was unstarred
    Image of Matthew G. Reader Matthew G. Reader
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Oldsmobile, LaSalle, Viking, and Marquette
     Reply
    Matthew G. Reader was starred Matthew G. Reader was unstarred
    Image of MushyHeirloom MushyHeirloom
    04/20/09

    @Matthew G. Reader: You have the right idea.
     Reply
    MushyHeirloom was starred MushyHeirloom was unstarred
    Image of If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Can we avoid this kind of discussion here from now on? This is the kind of crap they waste bandwidth on over at Motortrend.com. We're above this.
     Reply
    If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was starred If FromaBuick6 has to watch one more Chevy commercial, he's going to punch Howie Long in the face was unstarred
    Image of Uncle Bo Uncle Bo
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Chevy - for obvious reasons


    Cadillac - doing well now, will continue their upward trajectory if led properly


    Buick - Give it a couple more unique models and there is a solid market for this brand. Can't really say that for Pontiac, I'm afraid.


    NASCAR - Think of the cross-promotional synergies!

     Reply
    Uncle Bo was starred Uncle Bo was unstarred
    Image of asaturn asaturn
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    why don't they quit it with the branding crap and call their cars GM? they put a little GM badge on each side of the cars now anyway...
     Reply
    asaturn was starred asaturn was unstarred
    Image of MushyHeirloom MushyHeirloom
    04/20/09

    @asaturn: British Leyland.
     Reply
    MushyHeirloom was starred MushyHeirloom was unstarred
    Image of Schm, enjoying his first desert winter. . Schm, enjoying his first desert winter. .
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    If I were running GM, this is what it would look like. Hell I'll even say what cars Im going to put where.


    Chevrolet

    Aveo, Cruze, Malibu, Vectra, Orlando, Astra, Epica, Something on the Commodore/G8 platform (Omega), Captiva, Transverse, Silverado. Basically, check this out.


    [www.chevrolet.com.br]


    Cadillac

    3 Cars-CTS, Midsized STS (RWD) and a larger, lux type car, RWD basied on G8 architecture


    Buick

    Enclave,Park Avenue, LaCrosse, Regal, Excelle, and the Buick Business Concpet-MPV thingey. I.E. what Buick has in China.

    [www.buick.com.cn]


    There, that's it. No more brand dilution, some platform sharing, but its enough to REALLY differentiate the different models. I would also not be against bringing the Opel Brand into U.S. as a replacement for Saturn, that can be sold along a re-organized Saab brand. They will be a new, different company (fo realz this time), not burdened by GM mismanagement and corporate bull-shit. Opel/Saab would be a completely seperate entity, privately funded and retaining all the patents from GM. Gone are Pontiac (Diluted), Hummer (Money-Pit), Satun (Nice idea, didn't follow thorough) , GMC (Worthless)

     Reply
    Schm, enjoying his first desert winter. . was starred Schm, enjoying his first desert winter. . was unstarred
    Image of Schm, enjoying his first desert winter. . Schm, enjoying his first desert winter. .
    04/20/09

    @Baron Schm Von Shamwoüzen memes ur memes.: Oh, and I would bash the unions over the head, and somehow dump off all those pesky obligations. Unions are impeding progress. That's why I'm pro-bankruptcy, then let the fun (and brand-chopping) begin.
     Reply
    Schm, enjoying his first desert winter. . was starred Schm, enjoying his first desert winter. . was unstarred
    Image of Schm, enjoying his first desert winter. . Schm, enjoying his first desert winter. .
    04/20/09

    @Baron Schm Von Shamwoüzen memes ur memes.: Oh, and I forgot. Go ahead and let Chevrolet and Cadillac keep building the Slade/Tahoe/Suburbans. They may kill their CAFE numbers, but they're high-margin vehicles. I would switch them to uni-body ASAP, like Ford are doing with the Explorer and Jeep with the Grand Cherokee.
     Reply
    Schm, enjoying his first desert winter. . was starred Schm, enjoying his first desert winter. . was unstarred
    Image of philipmein philipmein
    04/20/09

    @Baron Schm Von Shamwoüzen memes ur memes.: You cut Cadillac short. They should still have the Escalade and CUV. It makes sense to offer high profit vehicles as a part of your high profit lux brand.


    I like the Opel idea. Not sure if it will have any more of a a splash than the Saturn Opels did. But I like a lot of their cars.


    Also, GMC is a license to print money. I don't like what the brand at all but I don't think there's a way to turn in into a trim line.

     Reply
    philipmein was starred philipmein was unstarred
    Image of Schm, enjoying his first desert winter. . Schm, enjoying his first desert winter. .
    04/20/09

    @philipmein: I wouldn't turn it into a trim line. I would kill it altogether. The brand is taking up advertising space, and the brand is completely diluted. When you can buy a Sierra for a similar price to a Silverado, there is no brand differentiation, the brand does not stand for anything. It is important for brands to mean something to consumers (Weather it is actually meaning to petrolheads is a completely different matter.)
     Reply
    Schm, enjoying his first desert winter. . was starred Schm, enjoying his first desert winter. . was unstarred
    Image of MushyHeirloom MushyHeirloom
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Oakland, LaSalle, Acadian, and Bedford.
     Reply
    MushyHeirloom was starred MushyHeirloom was unstarred
    Image of wookie1901 wookie1901
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Marquette

    La Salle

    Oakland

    Viking
     Reply
    wookie1901 was starred wookie1901 was unstarred
    Image of Six Flags Over Tomsk Six Flags Over Tomsk
    04/20/09

    @wookie1901: Ding! Ding! Ding!


    Heart click for yous.

     Reply
    Six Flags Over Tomsk was starred Six Flags Over Tomsk was unstarred
    Image of 413wedge 413wedge
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    The four core brands shall have new names. Cadillac will be called the BO-Motor Division. GMC will be relabeled as JBC. Chevrolet will be renamed ClitCo. And Buick will be simply known as "Tim".
     Reply
    413wedge was starred 413wedge was unstarred
    Image of 413wedge 413wedge
    04/20/09

    @bigblockautoX™: oops, meant to write ClintCo...
     Reply
    413wedge was starred 413wedge was unstarred
    Image of MushyHeirloom MushyHeirloom
    04/20/09

    @bigblockautoX™: It's funnier as it stands.
     Reply
    MushyHeirloom was starred MushyHeirloom was unstarred
    Image of WheatKing WheatKing
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Blue Cross Blue Shield

    United Concordia

    Medco Health Solutions

    Kaiser Permanente


    Cars are just a by-product of their healthcare operations.

     Reply
    WheatKing was starred WheatKing was unstarred
    Image of Ash78, tryptophanatic Ash78, tryptophanatic
    04/20/09

    @WheatKing: LMAO. COTD.
     Reply
    Ash78, tryptophanatic was starred Ash78, tryptophanatic was unstarred
    Image of mechimike mechimike
    04/20/09

    @WheatKing: Damn, I gotta hearty-click you for that. Nicely played, and I'll get behind Ash's COTD nod for that one.
     Reply
    mechimike was starred mechimike was unstarred
    Image of Bentoboxx, My Tank is full of it Bentoboxx, My Tank is full of it
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Chevrolet, Cadillac, Opel, Holden
     Reply
    Bentoboxx, My Tank is full of it was starred Bentoboxx, My Tank is full of it was unstarred
    Image of Jo Schmo Jo Schmo
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    oh CORE... My bad:


    Cocaine
    Opium
    Reefer
    Ecstasy

     Reply
    Jo Schmo was starred Jo Schmo was unstarred
    Image of Pessimippopotamus Pessimippopotamus
    04/20/09

    @J Schm (n rltn t Schm): Easy now.
     Reply
    Pessimippopotamus was starred Pessimippopotamus was unstarred
    Image of P161911 probably shoudn't have P161911 probably shoudn't have
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Of the current Brands:
    Chevrolet: this one HAS to be one of the core brands
    Cadillac: another core, stronger and better now than anytime in the last 25 years.
    Pontiac: they've already announce it will be "niche products" so expect Pontiac G8 by Chevrolet or some such crap
    Hummer: already out on the way out the door
    Saturn: already on the way out the door
    Saab: if they can't seel it they might just set it free
    GMC: it is redundant, just make all the trucks Chevys no one would care
    Buick: they are huge in China and probably a nice little profit center in the US too even if the cars have been boring since 1988.


    So that leaves: Chevy, Cadillac, Buick, and umm....ahh.. Oakland?

     Reply
    P161911 probably shoudn't have was starred P161911 probably shoudn't have was unstarred
    Image of Skunky Skunky
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Hmm, since Saturn is made up of mostly PETE 4, can't we recycle it and make some 2-Litre soda bottles out of 'em?
     Reply
    Skunky was starred Skunky was unstarred
    Image of Schweppes - Now with more school work Schweppes - Now with more school work
    04/20/09

    In reply to What Are The "Four Core" GM Brands?
    Who needs four? Keep Chevrolet and Cadillac, kill off the rest while merging the few non badge engineered vehicles worth keeping from the other brands into those 2.
     Reply
    Schweppes - Now with more school work was starred Schweppes - Now with more school work was unstarred
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