BMW Lo Rider Previews New Era Of Factory Customs

While hordes of Hawaiian shirt-wearing enthusiasts are descending on Vegas for SEMA » 11/04/08 12:30pm 11/04/08 12:30pm, there’s actually another, slightly classier show taking place half-way around the world in Milan. EICMA is one of the biggest motorcycle shows of the year and, so far, there’s not a tribal paint scheme in sight. The best concept so…

BMW Motorrad Does Cross Promotion, Military Discounts

You can tell it's getting into riding season now as BMW Motorrad is picking up steam in its promo activities. They're dropping BMW Sauber F1 Team driver Nick Heidfeld onto a spankin' new BMW HP2 Megamoto for some cross corporate shilling. We've been enjoying the twin delights of two-wheeled transport and 50+ MPG fuel… » 5/13/08 9:20am 5/13/08 9:20am