All the BMW fans and not only are most likely familiar with the BMW film series, The Hire. Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002.
In the early part of the last decade, the BMW Films rewrote the book on how to do automotive advertising. Even today, no one has topped them — but it looks like BMW is about to see if they can.
How do you tell your friends and family that you're expecting a baby? A phone call to mom and dad? A text message to your pals? A gleeful Facebook post? Jalopnik reader Mehrdad Zarifkar has them all beat with his BMW M5 and a tribute to the BMW Films. Best future parents ever!
What’s the most well-executed automotive ad campaign you can think of? DDB’s quirky Volkswagen ads from the 1960s? The clever Honda commercials from the 80s and 90s? The awe-inspiring “Imported from Detroit”? Those are phenomenal. But I would argue no one has ever matched the BMW Films from the early 2000s.