As an artist, wouldn't Jason Castriota's works become more valued after his death? And he'd be remembered as the guy who designed the prettiest insect.
I say, buy one, and kill him.
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Now, seriously, I think the car looks alright. It's got some awesome points, like the wings, the doors, and the aggression and angles which is just so Bertone. I'm staring at a pic of the P4/5 right now, which is so athletic, lean and curvaceous, pure Pininfarina. I laud him for switching to such a radically different design philosophy and doing pretty damn well. However, I do think the proportions look weird from the front 3/4 view, kind of like a halfway house between a conventional coupe and a shooting brake, but without any of the functionality of a shooting brake.
Overall, I'd say a decent design, and surely he's gonna sell it all out, if they go ahead with their production plans. ZR1 platform is awesome, exclusivity is, well, exclusive and sought after by those super-rich.
Go take a look at that '47 Ferrari for a minute, and then come back in and try to say something positive about this horror. Face it: human beings already know what's beautiful.
Classic cars are beautiful because the designers were only concerned with beauty, not trying for "modernity" or "expression" or other bollocks du jour. This thing is trying not to look "new" so hard that it's deliberately ugly.
Bad news Bertone: if I want deliberately ugly, I can buy a Subaru.
"...greatest automotive marketing logos of our generation,"
That, kids, is what we call Hyperbole. Hai-purr-bowl-eeeee. Over-exaggeration in an effort to prove a point.
Unfortunately, nobody's quite sure what the point is, because it's so clearly not true, unless "our generation" started in 2000, which means we're primarily referring to 9-year-olds. Being that Diddles is the only one I know of on Jalopnik in that age range, I think that statement might be a bit overwrought.
@jpech: For marketing? The Shelby cobra logo? The Volkswagen logo, which remains iconic through multiple generations? The bowtie? The charging-horse Mustang logo? The prancing-horse Ferrari logo? The charging-bull Lamborghini logo?
Shall I go on? I (and many others, judging by the comments in this thread) had never heard of "Jake" until Jalopnik pointed him out a few days ago. I'd say that safely eliminates him as a candidate for "greatest marketing logo of our generation".
@Deartháir: Ok, but every one of those you listed is over 40 or 50 years old, some by a lot. The statement said "of our generation"
I would also argue that "Jake" scores points for originating with a fansite, through the racing program. Not something cooked up in a boardroom.
As for people commenting that they had no clue about Jake, well, I don't know what to say, it's been covered here on Jalopnik many many times, as well as on other sites.
@jpech: I'm not sure what your point is. That it's new, therefore it's the only logo of "our generation"? Well, if that's the argument, then sure, it's absolutely the greatest of our generation. If it's the only one, then by definition, it's the greatest. And also the worst.
Please see sardonicbastard's statement. Because you and a bunch of Corvette fanboys are familiar with the logo, that doesn't make it universally recognizable. Without that sort of recognition, how can it be "great" from a marketing standpoint?
As a Ford guy, I have to admit that the Corvette's dominance in GT1 is something to awe at. The Jake logo tying together the 'Vette teams around the world is a stroke of genius.
06/19/09
I say, buy one, and kill him.
---
Now, seriously, I think the car looks alright. It's got some awesome points, like the wings, the doors, and the aggression and angles which is just so Bertone. I'm staring at a pic of the P4/5 right now, which is so athletic, lean and curvaceous, pure Pininfarina. I laud him for switching to such a radically different design philosophy and doing pretty damn well. However, I do think the proportions look weird from the front 3/4 view, kind of like a halfway house between a conventional coupe and a shooting brake, but without any of the functionality of a shooting brake.
Overall, I'd say a decent design, and surely he's gonna sell it all out, if they go ahead with their production plans. ZR1 platform is awesome, exclusivity is, well, exclusive and sought after by those super-rich.
06/19/09
Classic cars are beautiful because the designers were only concerned with beauty, not trying for "modernity" or "expression" or other bollocks du jour. This thing is trying not to look "new" so hard that it's deliberately ugly.
Bad news Bertone: if I want deliberately ugly, I can buy a Subaru.
06/19/09
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06/19/09
By that token, would a X6 also be considered a marvel of modern design? If so, I quit.
06/19/09
im hating the camera angles... or it could be that this car doesnt have any good angle to it
06/19/09
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05/13/09
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05/13/09
"No, Mr. Bond, I expect you to crash and burn."
05/13/09
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05/13/09
That, kids, is what we call Hyperbole. Hai-purr-bowl-eeeee. Over-exaggeration in an effort to prove a point.
Unfortunately, nobody's quite sure what the point is, because it's so clearly not true, unless "our generation" started in 2000, which means we're primarily referring to 9-year-olds. Being that Diddles is the only one I know of on Jalopnik in that age range, I think that statement might be a bit overwrought.
05/13/09
I'm not completely disagreeing that it's hyperbole, but what logo has been better?
05/13/09
Shall I go on? I (and many others, judging by the comments in this thread) had never heard of "Jake" until Jalopnik pointed him out a few days ago. I'd say that safely eliminates him as a candidate for "greatest marketing logo of our generation".
05/13/09
I would also argue that "Jake" scores points for originating with a fansite, through the racing program. Not something cooked up in a boardroom.
As for people commenting that they had no clue about Jake, well, I don't know what to say, it's been covered here on Jalopnik many many times, as well as on other sites.
05/13/09
Please see sardonicbastard's statement. Because you and a bunch of Corvette fanboys are familiar with the logo, that doesn't make it universally recognizable. Without that sort of recognition, how can it be "great" from a marketing standpoint?
05/13/09
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05/13/09
Good job, John. Good job. Now go lie down before you hurt yourself.
05/13/09
Is anyone planning on running in GT1 next year?