"Hey, you want to come camping with Bear?" That's a pretty random email to get on a Thursday morning, and it contained no other details. So, I said yes, packed a bag and hopped on a plane to New Mexico. Here's what happened over the next few days.
Edward Michael "Bear" Grylls; former SAS reservist, Mount Everest climber, and recognized pee-drinker of the hit survival TV show Man Vs. Wild is now shilling luxury SUVs for Land Rover in pretty much the most logical co-branding effort ever.