Getting publicity in the auto industry is easy. You build something, invite journalists, feed them shrimp and boom! — page inches. But what if you're an also-ran RV company in the late '60s looking to kick the competition in its smug, Winnebago ass? You build a custom, butane-powered motorhome powerful and tough…

Whilst Messrs. Clarkson, May, and Hammond galavant around America's Western states and Mexico in a pack of supercars, their magazine counterparts are on the ride of a lifetime.

You know Bill Caswell from such hits as How A $500 Craigslist Car Beat $400K Rally Racers, Bill Caswell, Jalopnik's $500 Craigslist rally car driver, inks movie contract, and $500 Craigslist Rally Car Goes To The Baja 1000. Now you can be in his head for 25 minutes.

One of the toughest tests of physical endurance and driving talent on the planet, the Baja 1000 is the last place you'd expect to find a European fop with a penchant for jaunty scarfs. But, late last year, that's just what Transcontinental-record holder Alex Roy did. The race is so tough Roy pissed himself.

Kevin Kewley and his friends like adventure. So, to follow up their off-road parasailing experience why not compete in the grueling Baja 1000 race? Unfortunately, that race is a little pricey, so instead they tried to cross the same distance for $1,000. Here's their story. —Ed.

The lack of defined boundaries for spectators and photographers only contributes to the outlaw lore that surrounds the Baja 1000. Although spectator deaths certainly occur on and around the course, they are not usually a result of people lying in the middle of the course. As you can see from this video footage, that …

Last week we learned how Kent Kroeker and his Baja race team used their Marine Corps emergency training to save the life of an American missionary struck by another driver in the Mexican wilderness. Here, finally, is the full story.

The Baja 1000 rightly claims the title of North America's toughest race. But one race team faced their biggest challenge before the race began: Saving the life of a Mexican man whose vehicle collided head-on with another Baja racer.

Sadly, the dreams of Baja glory by Bill Caswell, Jalopnik's $500 Craigslist rally driver, are finished. After ripping the steering rack off his homemade Baja Bimmer and limping to the latest checkpoint, he's announced defeat.