The Honda Fit She's Should Never Have Existed And It's Already Dead

Let's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell. » 9/20/14 12:21pm 9/20/14 12:21pm

Company in Texas Fails Hard with Tailgate Decal of Bound Woman

A marketing and advertising company in Waco, Tex. really wanted to drum up some new business, you know, make a splash. Most likely, there was a strategy meeting at which Hornet Signs’ owner, Brad Kolb, petitioned his crack creative team for some ideas. Maybe someone said tentatively, “We should all wear funny hats,… » 9/08/13 4:28pm 9/08/13 4:28pm

KIA's Got One for the Ladies: Your Mascara Wand Is a Deadly Weapon

KIA Canada has some new ads out that double as helpful Public Service Announcements about how if you get in their cars to drive and you decide to use that time to multitask and put on makeup, the car will kill you. Death sells! » 9/06/13 1:50pm 9/06/13 1:50pm

Let's Count How Many Ways This Car Dealer Commercial Is Racist

Hint: that "Tonto" means "stupid" in Spanish plays a part. Why, yes, this car dealership is in Texas. » 7/19/13 10:57pm 7/19/13 10:57pm

Women Be Shoppin' in the New Chevrolet Spark Commercial

The Chevrolet Spark — a "city car" with a "peppy engine" — is supposed to be all about "international attitude for urban living," but in a new commercial, it appears to be for thin, fashion-y women who shop in Paris. Wait, does this car seriously come in pink? » 6/04/13 6:20pm 6/04/13 6:20pm

This Is The Most Awkward Ad Ever for a Local Repair Shop

Self-styled "internetainers" Rhett & Link continue their evil plot to rule the world of awkward advertising with this latest spot for Arlen's Transmission in Burbank, CA. » 4/30/13 3:38pm 4/30/13 3:38pm

Is Motor Trend Selling Roofies?

Most of us ignore those skeevy ads in the back of magazines that promise readers mass amounts of weight loss, ecstatic sex, and bountiful heads of hair in exchange for a few bucks plus shipping and handling. But at least one ad deserves our full attention. » 4/09/12 1:45pm 4/09/12 1:45pm

How Honda Pays Bloggers To Write About Their Cars

The new Honda Civic is so boring you'd probably have to pay me to write something positive about it, which is exactly what Honda attempted to do via a third-party European company. Welcome back to the world of pay-for-post blogging where automakers desperately try to generate positive social media buzz — and fail. » 3/14/12 2:00pm 3/14/12 2:00pm

Dr. Seuss' The Lorax Bought To You By... An SUV

As consumers continue to think and buy green, our favorite carmakers will want in on that scene. And what quicker way is there to bait that sales hook than with the upcoming film of a favorite eco-book? » 2/20/12 4:00pm 2/20/12 4:00pm

BMW-Named Cold Front Kills 114 In Europe

In one of the more tragic cases of fun PR gone very wrong, BMW has apologized after a Mini-sponsored weather pattern named "Cooper" turned into a brutal deep freeze that so far has killed over a hundred people in Eastern Europe. » 2/03/12 2:00pm 2/03/12 2:00pm

Lara Stone Drives A Mercedes Into A Tornado, And We Have Questions

This new Mercedes Web ad starring Lara Stone and directed by Alex Prager raises a number of questions. Why are all Stone's facial expressions in the vein of "Ouch! I have, or am afraid of getting, something in my eye"? Why does it make being picked up by a tornado look like a gentle ride in a hot-air balloon? Why… » 1/24/12 4:15pm 1/24/12 4:15pm

Watch A Supermodel Stand In Front Of A Mercedes-Benz SL

Oh, fashion. You have the prettiest girls and tons of money, but you never fail to be, well, a bit shallow. What's this video of a 2013 Mercedes-Benz SL parked behind a blonde chick have to do with anything? Nothing. But Lara Stone is smoking hot. » 1/13/12 2:45pm 1/13/12 2:45pm

Audi ad turns iPad's slide-to-unlock into twisty driving course

Before you get too excited, you can't actually turn your iPad or iPhone's "slide to unlock" feature into a twisting race course. What you see here is actually an interactive ad created by Audi for the iPad, promoting their magazine. » 11/28/11 1:30pm 11/28/11 1:30pm

J. Lo used a body double for Bronx-themed Fiat ad

Jennifer Lopez and Chrysler may have deceived customers in a Fiat 500 commercial that's essentially about authenticity. Specifically, The Smoking Gun is reporting that instead of using the real Jennifer Lopez in a recent ad for the 500, Fiat used a body double for scenes filmed in her old neighborhood. "Jenny from the… » 11/22/11 3:00pm 11/22/11 3:00pm

The Lexus "December to Remember" event started November 2nd… wait, what?

It's only November 3rd and the big, red joke that is the Lexus brand's bow-bedecked "December to Remember" sales event has already started. Yes, the now time-honored tradition of luring middle class consumers further into debt by gifting a Lexus began yesterday, with financing and lease specials now available on a… » 11/03/11 3:30pm 11/03/11 3:30pm

GM apologizes for saying bikes suck

Bicycling enthusiasts across the country started shouting at General Motors on Monday over this ad in several college newspapers pitching GM discounts as a way to avoid the suckitude of biking places. Within hours, GM apologized and promised changes. Here's why it's so sensitive. » 10/12/11 12:30pm 10/12/11 12:30pm

This is proof advertisers don't know crap about cars

It's appropriate that Nurofen Zavance is a pain-reliever, because after watching this video you're going to have a massive headache. Seriously, did a seven-year-old boy write this commercial? » 10/03/11 2:30pm 10/03/11 2:30pm

Carroll Shelby Shreds His Dignity With New Coffee Maker

Carroll Shelby is a name that's lost some luster over the years. Now that name is going onto a coffee maker. OK, that's it, the luster's completely gone. » 9/23/10 1:00pm 9/23/10 1:00pm

How A Forum Fanboy Uncovered A Viral Marketing Campaign

Holley, a performance auto aftermarket parts manufacturer, helps make our world a faster place. But talented at social media? Not so much. Here's how one commenter unraveled a fumbled deceptive Holley viral marketing ploy on GM fanboy site LS1Tech. » 9/13/10 11:00am 9/13/10 11:00am

This 1931 handheld turn signal was a bad invention with good intentions

This device from a 1931 issue of Modern Mechanics seems comically impractical nowadays, but back then such circumspection was warranted. After all, the automobile was (gasp!) "the most dangerous article in America" back then. [Modern Mechanix] » 8/02/10 3:55pm 8/02/10 3:55pm