The Ten Best Examples Of Badge Engineering

When a car company takes another car and slaps their own emblem on it instead of making their own design, that's badge engineering. It's often shit. But here are ten exceptions to prove the rule. » 3/05/14 11:13am 3/05/14 11:13am

This Is The Most Badge-Engineered Car Of All Time

Badge engineering has been part of the auto industry ever since someone figured out the magical mix of calculus and alchemy that somehow makes money by selling the same car under different names. I've never been entirely sure how this actually works, but it must — because automakers continue to do it. » 1/30/12 12:00pm 1/30/12 12:00pm

Getting To Know The 1990 Geos

What did The General need most of all in the late 1980s? You got it, another marque! All those Suzukis and Toyotas being built in California and Ontario needed friendly Detroit-style badging, not to mention those Japan-built Isuzus. » 8/15/10 12:00pm 8/15/10 12:00pm

Escape Your Sardine Can... For a Chrysler-Badged Renault: 1990 Dodge…

The saga of end-times AMC took an interesting plot twist when Chrysler decided to rebadge the Eagle Premier (itself loosely based on the Renault 25) as a Dodge Monaco. Hey, didn't the Blues Brothers drive a Monaco? » 5/29/10 3:00pm 5/29/10 3:00pm

Dodge Conquest: Because You Can't Repeat the Word TURBO Too Many Times!

What came after the Malaise Era? The Turbo Era, of course! In 1986, when your car had a turbocharger under the hood, you wanted the world to know it. This was the philosophy behind the Starion/Conquest. » 3/27/10 3:00pm 3/27/10 3:00pm

12 Unexpected Examples Of Car Part Prostitution

Whether an engine or a steering wheel, parts-sharing is an easy way for manufacturers to save money. Still, many car owners may be surprised by what parts get shared. Here's 12 unlikely examples. » 3/09/09 12:00pm 3/09/09 12:00pm

Conversion Kit Turns Pontiac G8 Back Into Holden Commodore

Like the idea of an affordable, rear-wheel-drive, mid-size performance sedan, but concerned the Pontiac G8 » 11/06/08 2:40pm 11/06/08 2:40pm is a little too... for your tastes? JHP Vehicle Enhancements has the solution for you. The company is selling a kit to convert the US-market Pontiac G8 back into the Holden Commodore upon which it's based, thus…

Question of the Day: Is Badge Engineering Ever Good?

In the early 1970s, GM created versions of the Chevrolet Nova for practically all of its brands, spelling out N-O-V-A in the variants' names: Nova, Omega (Oldsmobile), Ventura (Pontiac), Apollo (Buick). It was downhill from there, as that strategy (minus the name scheme) turned each of the brands' lineups into… » 1/16/07 9:38am 1/16/07 9:38am