This Is The Most Badge-Engineered Car Of All Time

Badge engineering has been part of the auto industry ever since someone figured out the magical mix of calculus and alchemy that somehow makes money by selling the same car under different names. I've never been entirely sure how this actually works, but it must — because automakers continue to do it. » 1/30/12 12:00pm 1/30/12 12:00pm

Question of the Day: Is Badge Engineering Ever Good?

In the early 1970s, GM created versions of the Chevrolet Nova for practically all of its brands, spelling out N-O-V-A in the variants' names: Nova, Omega (Oldsmobile), Ventura (Pontiac), Apollo (Buick). It was downhill from there, as that strategy (minus the name scheme) turned each of the brands' lineups into… » 1/16/07 9:38am 1/16/07 9:38am