Adventures in Branding: Renault Backgammon Set

In today's episode of Adventures in Branding we stray away from the usual unusual branding suspects of Porsche and Ferrari and take a look at Renault, by way of their F1 squad and its backgammon set. In this case, "branding" doesn't mean simple slapping a Renault logo on the set, but actually constructing the board… » 2/19/08 2:20pm 2/19/08 2:20pm