British Airways Has Just Raised Planespotting To A Whole New Level

BA's new #lookup campaign puts digital billboards equipped with surveillance technology under flight routes in Britain. When a BA plane flies by, the display switches to a child pointing out the plane passing overhead with the flight number and the destination it's arriving from. Infotainment at its best. » 11/22/13 4:00pm 11/22/13 4:00pm