How to Sell Hyundais With a Lamborghini Miura

Director Wes Anderson was recently hired by Hyundai to create a series of ads for their new Azera sedan. If you like Anderson’s baroque, oddly retro style, you’ll love these. » 3/05/12 4:00pm 3/05/12 4:00pm

Hyundai Dealer Sells Enough Cars To Have Sex Again

A New Jersey Hyundai dealer and former New York Giants lineman who vowed celibacy last May until his store topped all other U.S. Hyundai outlets finally made his goal in October. In related news, the Giants scored repeatedly Sunday. » 11/08/10 9:30am 11/08/10 9:30am

2010 Hyundai Azera: The Not-As-Attractive Sonata Alternative

The 2011 Hyundai Sonata looks damn good. The 2010 Hyundai Azera, however, does not. Hyundai will tell you it's because the Azera's higher price point attracts a different buyer. We'll tell you we don't care. » 2/10/10 9:00am 2/10/10 9:00am

Insurance Institute Hits Them From the Side; Resulting Headlines Top…


The Insurance Institute for Highway Safety apparently likes it like we do — releasing the results over the weekend of the 2006 side impact crashworthiness (we didn't even make that word up!) tests, and now we're treated to 75 articles in papers across the country all saying "Study: Side Air Bags Improve Safety." Well… » 6/19/06 12:37pm 6/19/06 12:37pm

Hyundai Introduces Azera, Hopeful Avalon Beater

Replacing the XG350 — a puppet-dictator's parade car if ever we've seen one — Hyundai officially introduced its Azera (the Era from A to Z — we kid you not). It's the latest issue of the company's We're Going Upmarket scheme, with a more powerful V6 and a sweep-the-leg attitude toward pricing that could put… » 10/31/05 8:34am 10/31/05 8:34am