This Was Ayrton Senna's First Formula 1 Car

The Toleman TG183B Hart S4 might have had a double rear wing and a 1,459 cc turbo four in the middle, but the young Ayrton Senna could only get eight laps out of it around the Jacarepaguá Circuit in Rio de Janeiro in front his home audience thanks to a turbo failure. » 3/21/14 12:20pm 3/21/14 12:20pm

This Google Doodle Is A Salute To Ayrton Senna

Tomorrow, March 21, should be a somber occasion for anyone who loves motorsports: it would by the late Ayrton Senna's 54th birthday had he not been tragically killed at Imola in 1994. My hat is off to Google for recognizing this with a nice Google Doodle salute. » 3/20/14 9:00am 3/20/14 9:00am

Ayrton Senna Wants You To Just Move It

While the world tends to idealize Ayrton Senna nearly 20 years after his death, we shouldn't forget that he was a big racing star with big sponsorship deals. Sometimes those sponsors would just straight up give him a new family. And sometimes those sponsors would saddle him with an old Honda Prelude. » 10/26/13 9:07am 10/26/13 9:07am

This Brazil-Only Ducati Tribute To Ayrton Senna Is Fit For A Champion

If you're going to name a motorcycle after one of the greatest Formula One drivers who ever lived, it had better be damn good. Fortunately, the motorcycle company doing this is Ducati, and they're old hat at making two-wheel tributes to Ayrton Senna by now. » 10/10/13 10:21am 10/10/13 10:21am

Alain Prost May Always Out-Weird Ayrton Senna

Alain Prost and Ayrton Senna were vicious competitors on the track, never afraid to do whatever it took to outperform the other. It turns out that competitive spirit extended to the commercial side as well, though when it comes to this ad, it looks like a competition over weirdness. » 9/21/13 9:00am 9/21/13 9:00am

Shell Gives Ayrton Senna His Japanese Fantasy Family

Though today we talk about selling Ayrton Senna's cars, back in the day Senna wasn't above selling a little motor oil. Especially if it was in Japan, and especially if it was completely, utterly, out there. » 8/10/13 9:00am 8/10/13 9:00am

Is This Really Ayrton Senna's NSX On An eBay Auction?

Hey, speaking of cars famously associated with Ayrton Senna and used Acura NSXs, a true gem just popped up on eBay — if it's the real deal, anyway. A seller in Portugal is offering what he claims is a Honda NSX owned by Senna himself. Could it be for real? » 8/09/13 12:00pm 8/09/13 12:00pm

How Ayrton Senna Made The Mercedes 190E A Performance Legend

Whenever people talk about sport sedans from the 1980s, it's always E30 this and E30 that. Don't get me wrong, I love E30s very much, but there is one sedan that doesn't get nearly as much respect as it should: the Mercedes-Benz 190E. Especially when it comes to the 190E 2.3-16 raced by Ayrton Senna in 1984. » 8/09/13 10:30am 8/09/13 10:30am

How McLaren Built The Greatest Formula One Car Of All-Time

Tucked away in a factory, deep in the heart of England, a group of engineers worked tirelessly through the winter. Their dream was to craft a World Championship winning machine, capable of re-writing the history books. They garnered the most powerful engines, enlisted the world’s fastest drivers, and constructed an… » 3/06/13 4:00pm 3/06/13 4:00pm