<![CDATA[Jalopnik: auto branding adventures]]> http://tags.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png <![CDATA[Jalopnik: auto branding adventures]]> http://jalopnik.com/tag/autobrandingadventures http://jalopnik.com/tag/autobrandingadventures <![CDATA[Land Rover Lends Name To Virtually Everything-Proof S1 Phone]]> Land Rover partnered with Sonim Technologies to create this — the world's first IP-67-rated GSM mobile phone. The S1 is completely resistant to dirt, dust, drops and can be fully submersed up to 3.3 feet.

While the S1 won't win any style awards and doesn't offer the flexibility of an iPhone, it does allow you to fully submerge it in water up to 3.3 feet for 30 minutes with a pressure resistance of up to 400 kgs. Let's see your silly iPhone or Crackberry do that without a plexi-case. As well as offering extreme outdoor durability, the S1 packs a mighty punch in its feature list. A 2 mega-pixel waterproof camera with built-in flash, torch light, GPS, FM radio, 2GB memory slot, J2ME Java, Bluetooth and an Opera Mini WAP browser.

An extra-long life battery provides over 1500 hours of standby time with 18 hours of actual talk time, though we wonder how you're going to geta cell signal when you're out in the middle of nowhere. The Land Rover S1 mobile phone is available only in the UK at GoMobile stores for around $490.

The likelihood of a Land Rover owner actually needing an indestructible mobile phone seems limited to the rigorous shopping trek up and down Rodeo Drive, which we hear can get pretty wild.

Land Rover S1 Specification

Land Rover today announced that it has teamed up with Sonim Technologies, to launch the Land Rover S1 by Sonim, a rugged, high quality mobile phone designed to meet the needs of those who work and play in the great outdoors. The mobile phone was unveiled by the world's greatest explorer, Sir Ranulph Fiennes, fresh from his successful ascent of Mount Everest.

The Land Rover S1 by Sonim is the world's first IP-67 rated GSM mobile phone - a standard which indicates it has been tested and found to be totally impervious to dust, as well as dirt, shocks and drops. The Land Rover S1 is also completely waterproof to a depth of one metre for up to 30 minutes and is resistant to extreme pressure of up to 400 kgs.

Joining Land Rover's existing range of branded clothing, bikes and eyewear the Land Rover S1 handset will continue to uphold Land Rover's commitment to developing high quality and durable products.

The current handset will come equipped with a 2Mega-Pixel waterproof camera with built-in flash, built-in GPS, torch light, FM radio, 2GB memory slot, J2ME Java for mobile, WAP browsing through its in-built Opera Mini WAP browser and Bluetooth.

As Lindsay Weaver, Land Rover global licensing manager explained, "We are very excited about the launch of the S1 mobile phone. Like our vehicles this phone is extremely capable and will work in the toughest of environments. Designed to meet the needs and demands of the outdoor adventurer the phone has an IP-67 rating, which is a first for a commercially available GSM handset, and is operational in temperatures ranging from -20 to 55 degrees Celsius and backed by an unconditional three-year guarantee.

Weaver added: "We have worked with Sonim to ensure that the phone not only meets their stringent criteria of ruggedness, but also to ensure that this is a true Land Rover product."

Bob Plaschke, CEO of Sonim Technologies, commented, "When we started making these handsets, there was no standard for how to test and benchmark rugged phones, so we created our own. The Land Rover S1 is tested according to our own ‘Rugged Performance Standard', a specific 12-point test to ensure our phones remain of the highest quality and don't let you down when you need it most."

"We are delighted to be working with Land Rover on this product. This ultra-rugged phone will be a great addition to its merchandise range and we know it will appeal to the adventurous spirit of Land Rover's customers".

Land Rover S1 Specification
? Fully submersible to a depth of one metre
? Survives being dropped onto hard surfaces from up to two metres
? Extra-Loud speakers for use in extremely noisy environments
? Extra-long battery life with over 1500 hours of standby time and 18 hours of talk time
? Durable keyboard mechanics and extra-wide buttons for ease of use
? Keypad buttons tested to over 500,000 pushes
? Completely dust and micro-particle resistant – IP-67 Rated
? Resistant to road shocks and vibrations to over 2000 random vibrations in the 500Hz range
? Operational under temperatures from -20° to 55° C
? Resistant to extreme pressure up to 400kg
? Resistant to punctures at 75kg/cm2 of pressure.
? Three year unconditional guarantee

The phone is compatible with a wide range of off-the-shelf car kits and headsets and comes with complete with charger, belt clip and headset as standard.

The Land Rover S1 by Sonim will be available from Go Mobile stores nationwide and through the www.gomobileuk.com website from June 2009 priced at £299.99.

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<![CDATA[Bentley-Branded Safes Are Bulletproof Refrigerators, Just Like The Cars]]> Need a place to stash a newly minted golden parachute from your time at Merrill Lynch? Perhaps that Blancpain watch you got as a going-away present from Lehman Brothers deserves a proper keeping. You're in luck, disgraced captain of industry, because German safe-maker Stockinger has partnered with Bentley to build 400 safes of the finest luxury, highest quality and silliest of brand partnerships. The "Arnage" will keep watches safe and wound while the "Continental" works best for jewelery. Outfitted in one of ten different leathers and three different wood veneers, each comes equipped with GPS tracking, brushed aluminum accents and a stately, refrigerator-like profile. Of course, a press release is stored below the jump.

Press release September 2008

Featuring sleek luxury in design and polished perfection in technology, Bentley’s new partnership with Stockinger Safety First Class exemplifies a singular level of commitment to engineering and craftsmanship.

The new Stockinger for Bentley safes combine technological innovation with aesthetic distinction, joining security technology with designer looks. Bentley’s famous commitment to the highest quality of craftsmanship and customer personalisation is highlighted through the enhanced choice of beautiful exterior colours and interior materials available in the two editions of the “Stockinger for Bentley” series: The “Arnage” for watch collectors and the “Continental” for jewellery lovers. Both editions have been designed in conjunction with Bentley’s world-class design studio, situated at Bentley’s head office in Crewe, England.

As a Bentley is unmistakable, so too is a Stockinger safe. Hallmarks of luxury such as the leather linings and the brushed aluminium interior finish unite with the seven layer lacquer and design elements typical of Bentley interiors to create its exciting beauty. The “Stockinger for Bentley” line will be limited to 400 safes for the two models.

Every single Stockinger safe is a unique and bespoke masterpiece. The surface of each piece is carefully and conscientiously primed, painted and sanded off during an 18-stage manufacturing process. This process takes several weeks and is completed with a finish of the finest carnauba wax, which produces a softer look and lends an unusual optical depth to the paint.

The safe is available in all standard Bentley exterior colours, 10 interior leather hides and 3 wood veneer panels. This gives the customers an almost infinite number of combinations for commissioning just the look they desire.

The Bentley handle itself weighs 3.5 kilograms and has been milled in a 16-hour process from a single block of brass. In four more refining steps, the grip has been sanded, polished, chromed and lacquered to provide the jewel-like finish. Complete with the Bentley “B” at the centre of the handle, the “Stockinger for Bentley” provides the ideal, secure environment for your valuables.

For devotees of fine mechanisms, the “Arnage” is an elaborate watch safe equipped with state-of-the-art watch winders for exceptional timepieces, such as the “Breitling for Bentley” range. For more than 20 years Stockinger has been integrating watch winder technology into safes. The watch winder run almost noiselessly, an extremely long, disturbance and maintenance free life is guaranteed. The design captures traditional craftsmanship qualities and techniques and reveals compelling design clues.

The “Continental” has a finish on the drawers and on the safe door which is identical to the Bentley dashboard texture, known as engine turning. Engine turning is a labour-intensive process associated with high quality luxury items and is traditionally found on the racing cockpit interiors of one of Bentley’s earliest cars, the Bentley Blower. For the first time, the engine turning technique has been applied to the interior of a safe.

The “Continental”, with its 6 different trays, provides the ultimate storage solution for jewellery. Whether it be large or small rings, brooches, earrings, wide or narrow necklaces, chokers, cufflinks and bangles, customers can present their precious objects at home in a style befitting the finest items made by master jewellers and goldsmiths. Your finest pieces of jewellery and your dearest watches are treated the way they deserve.

Both the “Arnage” and the “Continental” place beautiful goods in an attractive environment and liberate them from wall safes and basement or bank vaults. About 30 different teams of experts are involved in the manufacture of the safes, engineers, technicians, craftsmen and artists, all with many years of experience.

Dominik von Ribbentrop, owner of Stockinger, says: “Style, grace and security: A Stockinger safe will give you freedom and independence and will increase your peace of mind - in style and at all times.

“Stockinger’s passion is to enrich the grey world of bulky safes with a high-class product that is as secure as a bank, as precise as a master time piece, and as beautiful as a piece of the finest art.”

To date, safes have often been grey and ugly, sitting in the cellar or basement of a house, difficult to operate and far from being convenient. Stockinger Safes are the opposite, manufactured exclusively with Swiss and German components, combining the strongest materials, amazing outside lacquering work and a tailor-made, beautiful interior. Stockinger safes are mainly manufactured for watch collectors and jewellery lovers, in which the inside drawers display special watch winders and jewellery trays.

[Sybarites]

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<![CDATA[Porsche Design Launches P’9120 Desk Radio]]> Not to be confused with the last Porsche Design radio, the P’9120 is an attractive desktop radio capable of linking to an iPod or similar radio, and is encapsulated in an attractive aluminum body. The radio is said to be a joint product of Porsche Design and Etón Corporation, known for their hand-crank emergency radios — always a benchmark of fidelity. And, like all Porsche Design products, we’re betting the P'9120 will be ridiculously overpriced and pretty low-quality, which doesn’t sound to us like a good analogy for Porsche cars, but hey, we’re not the ones doing the marketing. The press release follows the jump.

Stuttgart/Palo Alto. Porsche Design is introducing a brand new radio into the market, a product developed jointly with Etón Corporation of Palo Alto, California. The radio, available now in Porsche Design Stores, blends purist design together with a top quality aluminum finish.

The P’9120 desk radio comes with three 1.5 inch speakers, an active subwoofer and double-wall structure, ensuring top-class true-to-life acoustics. In Europe, the radio, which comes in a solid aluminum casing, is available in a version which provides access to both analog and digital transmissions via the same device (AM, FM, short wave and DAB – Digital Audio Broadcasting). Different types of iPod can be linked up to the radio via an external cradle. Both the radio itself and any iPods connected to it
can be operated via a remote control unit.

Etón Corporation is an American manufacturer of radio products in the consumer electronics sector. Etón’s motto, “re-inventing radio”, reflects that corporation’s aspiration to develop radios which stand out from the crowd because of their up-to- the-minute design, technical innovation and functionality.

Porsche Design is a global luxury men’s brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in own retail and franchise stores, shop-in-shops, up-
market department stores and exclusive specialist stores.

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<![CDATA[$2,750 Maserati Pen Will Not Help You Write Faster]]> Feel like going all out and indulging in obnoxious luxury? Grab yourself a $2,750 sterling-silver Maserati-branded pen. Yeah, that's plenty obnoxious. This pen heralds from Bologna, Italy, and the hand of Armando Simoni, apparently a famed luxo-pen crafter. The Maserati pen comes in roller ball ($2,500 — for the plebes) and fountain ($2,750) styles. Each features a Maserati trident and Maserati signature fender vents etched into the body and cap. 1,200 of the fountain pens and 714 roller balls are to be made, for a total of 1914 — the year Maserati was founded. We expect you to hate on it as you so ruthlessly did the Maserati Quattroporte [AutoWeek]

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<![CDATA[You've Got The Porsche Car, Now Get The Porsche Kitchen!]]> Ah, lifestyle brands. You're a Porsche sort of person, right? You've got the 911, the Cayenne, the sunglasses, even the audio system. But then you step into your kitchen and it hits you: there's something painfully un-Porsche-like about this place! Not to worry- Poggenpohl can set you up with everything from appliances to faucets, all packed with Porsche Design style. We're waiting for the Daihatsu Design kitchen ourselves, but to each his own. Thanks to SOS10 for the tip! [Poggenpohl]


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<![CDATA[Sony Ericsson Teams With Ducati For Cell Phone, Rich Dudes In Loveless Marriages Rejoice!]]> Since Motorola is the phone of Ferrari, Sony Ericsson has decided to jump on the rest of the dentist-anesthesiologist demo with a Ducati-branded Z770 cell phone. The big difference here is that Ducati bikes are appealing and svelte, while this mobile phone isn't. Like most auto-branded cell phones, the Z770 will include the usual array of screensavers, backgrounds, themes and more featuring the Ducati namesake. The Ducati Sony Ericsson Z770 should be hitting the Italian shelves soon and should make a great companion to the completely unecessary Ducati USB flash drive [TechDigest]

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<![CDATA[Samsonite Takes Cue From Auto Industry For Luggage Design]]> Today we encounter something different—an Anti-Auto Branding Adventure—with luggage giant, Samsonite, taking cutes from the auto industry for luggage designs. Recently announced are a few different types of luggage designs inspired by the automobile industry. The Graviton is a polycarbonate case with a design inspired by diamond plating used on vehicles. The Proteo is a case with unique laptop shock absorbing technology inspired by a car's suspension. The Silhouette 10 is a stylish rolling case that is "Inspired by modern cars," whatever the hell that really means. Check out the gallery below to see the luggage shown off with cars that wouldn't have near-enough trunk space to actually hold said luggage.

[Samsonite via WR]

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<![CDATA[Ferrari-Branded Audio System Has Ferrari-esque Price Tag]]> Ferrari has teamed up with Meridian for a some Auto Branding Adventures with the F80 home entertainment system. And by "home entertainment system," we really mean it's just a glorified clock-radio. The details are limited but it seems this home entertainment system has radio, CD and auxiliary input support. Probably the most important feature is the pristine Ferrari horsey that graces the front of the speaker. It's available in red, silver, yellow, white or black for $2,995. Yes, get ready to drop nearly three G's on a glorified clock-radio. You'd probably be better off printing off the Ferrari logo and gluing it to the Sony clock-radio you've been using since 1993 and saving yourself a large chunk of change. [Meridian]

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<![CDATA[Ferrari-Branded Motorola V9 Coming]]> Motorola isn't one to shy away from shilling for Ferrari and this latest cellphone-sports car mash-up is further proof. Motorola has taken its previously boring RAZR 2 V9 cellphone and slapped Ferrari branding on it therefore increasing the sexiness level 10-fold. Normally in our Auto Branding Adventures, we're not one to easily give in to these types of products, but the Ferrari'd version of the V9 is mighty pretty. The checkered metallic patterns and red-everything is a tad drool-worthy for the gadget-fiends out there.

Of course, Motorola has included the lot of Ferrari background images, pictures, ringtones and more, but also included is a lambskin case that includes the familiar Ferrari badge. It will first be available in Asia and Latin America with a stateside release to be determined. [Gizmos.es]

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<![CDATA[Asus Upgrades Lamborghini VX3 Laptop]]> Asus, the masterminds behind the Lamborghini laptop branding, has bumped up the specs on its racy VX3 model. The laptop is a 12.1-inch beauty that weighs in at 3.6 pounds. The $3,300 price tag includes a sapphire-crystal webcam lens, leather palm rest, titanium alloy hinge, 320 GB hard drive, Intel T9300 Core 2 Duo processor, 4 GB of ram, HSDPA wireless and a high-end graphics chip. Let's not forget about the most important feature: a realistic Lamborghini logo right on the top of the laptop which allows owners to show off their money to all the other laptop-using chumps at the freshly destroyed coffee shop. [Giz]

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<![CDATA[Maserati Lamp Is Almost Like Owning The Real Thing]]> Don't have the $100,000-plus to pony up for a new Maserati? Don't worry, friends, there are other options out there. Take this Maserati Lamp, for example. Designed and produced by Lumina, this ode to Italian design is available in a standing or tabletop version. It takes a cue from the automaker by including the Maserati logo and the negative-space design is meant to look like the familiar Maserati grille. There's no word on pricing, but consider that it may be expensive, but not more than the actual car itself. That being said, if you don't own a Maserati and you're buying this lamp you're slightly sadder than the person who buys one of these and does. [Maserati Lamp via Gearfuse]

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<![CDATA[Gaming With Porsche Branded Peripherals Almost Like Driving Real Thing]]> If cruising around in your Porsche 911 in the latest installment of the Gran Turismo series lacks a certain realism, you may be ready for the officially branded Fanatec Porsche 911 Turbo Racing Wheel gaming peripherals. Consisting of a wheel, shifter and pedals, the driving set is available as wireless controllers for the PlayStation 3. It includes support for force feedback and more. For all this performance, expect to pay a $350 entry fee for the privilege of using official Porsche branded racing peripherals. Unfortunately the setup won't help improve the realism of the whole "parent's basement" gaming environment. [Fanatec via SlipperyBrick]

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<![CDATA[Special Edition Nokia-Branded Renault Is Full Of Gadgetry]]> In a rare case of reverse auto branding adventures, it seems Nokia is getting its branding on with a limited edition Renault Sandero in Brazil. The Renault will be loaded to the gills with a Nokia navigation system as well as a Nokia N95 multimedia cellphone. Nokia already provides the navigation and hands-free systems for equipped Renault cars. This special edition Nokia Renault is limited to 1,000 units and will sell for $27,810. [Reuters via CG]

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<![CDATA[Range Rover Eyewear Is Flat, Boxy]]> Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy.

The glasses are constructed out of a variety of materials including leather and titanium. They will be available later this month with prices in the low-$300s.[Trendsnow]

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<![CDATA[Unlicensed Ferrari Cellphone: Cheap, Lame]]> We've seen that when Ferrari decides to brand something, it does so with class and elegance. This Ferrari branded car cell phone (not to be confused with car phone) is cheap, plastic and not even officially licensed.

If you are really interested in holding a cheap plastic Ferrari to your ear, this phone sells for a couple hundred dollars and includes the features that usually accompany a low-end knockoff cell phone like an LCD screen, media player, etc. [ChipChick]

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<![CDATA[Hummer-Branded Mobile Phone Is Very Capable, Surprisingly]]> The Hummer HT2 is the company's second mobile phone branding adventure. The first Hummer branded mobile, the HT1 is still doing fairly well so it was only inevitable that Hummer would release the HT2. Despite what people may or may not say about Hummer owners, insecurities, compensation and whatnot, the H2T mobile phone isn't too bad. It has one nice feature that many, many other phones lack, and that is dual-SIM slots—meaning it has two SIM slots so multiple phone lines can be used in one mobile phone.

Other than the dual-SIMs, the HT2 is a quad-band phone, therefore it can work just about anywhere. It also has a media player, 2-megapixel camera (for taking picture of your pristinely garaged Hummer), Bluetooth, microSD expandability and more. It will be available first in Russia and Latin America. [Giz]

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<![CDATA[Like Nissan GT-R? Buy GT-R Accessories!]]> Rawr, do as Godzilla says or face the wrath of Godzilla! Now Godzilla says to buy many Godzilla accessories including a briefcase, wallet, gloves, emblem, keychains, cell phone straps, shirts, hats and more!

This is the latest line of accessories for the Nissan GT-R that will be available with the launch of Godzilla. All of the accessories have the same look and feel of the vehicle and the briefcase is even completely carbon fiber. These are the kinds of briefcases that hold bundles and bundles of money. Regardless, future owners and future wannabe owners should definitely check out this line of accessories to increase that street-cred. Oh, and the leather hat is a bit much. [Carscoop]

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<![CDATA[Porsche Design's Summer Collection Looks Wintery]]> Porsche, a regular around our Auto Branding Adventures, is back with its summer collection of wares. We must say, they're pretty much the most snow-white looking things we've seen so far this season. Porsche must not enjoy the hot dogs of summer, because these products are just begging to be stained with mustard.

The collection includes the P'9521 cell phone, P'1140 jacket, P'3140 shake pen and the P'3635 lighter. Porsche usually has its head on pretty straight, but a jacket in the summer is a bit strange. Also, what is a shake pen? I hope it is like an Etch-a-sketch and you shake to erase the ink. Is white the new black and summer the new winter? What do I know about fashion? [Josh Spear]

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<![CDATA[Saab Officially Launches Eco-Clothing Line]]> Remember that super wacky Saab "Reflective Eco-Clothing" fashion show from the New York Auto Show? Apparently the reception was good because Saab is actually launching a line of organic and fair trade clothing. And we mean really launching, as in "not just a PR stunt at a swanky party" launching. Luckily, the clothing seems fairly normal and not reflective and funky like the duds from the New York Auto Show event.

The kick off of the clothing line compliments the 9-4x BioPower and 9-X BioHybrid concepts. Offerings will include t-shirts, jerseys, button-down shirts, women's dresses and eventually will include accessories like caps, scarves and bags. Yep, sounds perfectly targeted at those stereotypical Saab driver—everyone knows how those Saab drivers love their t-shirts. [Treehugger]

Saab Thinks Big by Acting Small, Introduces the "Pure BioPower Eco Clothing Collection"

New York — Saab has made a business out of producing fun-to-drive vehicles combining its Scandinavian design principles of form and function with responsible performance. Today, Saab is translating those values to clothing, launching the Pure BioPower Eco Clothing Collection in partnership with the Swedish clothing design firm Reflective Circle designer Josefin Lassbo. The fashions were revealed at an exclusive pre-New York Auto Show party where the Saab 9-X BioHybrid concept car made its North American debut.

Putting the 'Pure' in the Pure BioPower Eco Clothing Collection

Garments in the Pure BioPower Eco Clothing Collection by Saab/Reflective are made from 100 percent ecological/organic cotton, certified by Skal International*. The mission of Skal is to offer certainty to the consumer that a product that indicates "organic" truly originates from an organic production process. The organization conducts independent surveys and inspections. Therefore, each step in the Pure BioPower Eco Clothing Collection's production process must be taken with consideration for the environment. Fabric dyeing, printing and washing is done in an environmentally certified system.

The Pure BioPower Eco Clothing Collection is committed to the environment - social as well as natural. Social responsibility is at the heart of the commitment. The factories producing the clothing are committed to ethical practices by vigilantly adhering to standards such as freely chosen employment; no tolerance of child labor; payment of a living wage; healthy and safe conditions; and reasonable working hours.

"When Saab decided to launch a clothing collection, we wanted to do it in cooperation with someone who shares our mindset," said Knut Simonsson, Saab Automobile AB Global Brand & Sales Operations executive director. "This partnership is not only about design or fashion, it's also about having the same ambition: pushing an industry by innovating where other see conflict."

Little Things Mean A Lot

An innovative twist on the Scandinavian design principle of form and function is the Coroso Nut. The buttons in the Pure BioPower Eco Clothing Collection are made from Coroso nuts. Coroso nuts come from Palm trees found in the rain forests. Using these nuts to make buttons is an organic, sustainable solution to fabricating synthetic materials to make buttons. It's a small element to be sure, but it serves to hold things together. "The benefit with the Coroso nut is that its harvest leaves the rain forest untouched," Simonsson added. "Even more, the use of the Coroso nut gives an economic use to the rain forest and so helps to protect the rain forest."

Performance and responsibility go hand-in-hand

Customers demand quality, durability and performance from automobiles as well as clothing. Saab and Reflective Circle both work to bring innovative solutions to minimize environmental impacts, while maintaining attributes which customers demand.

Saab has a 30-year history of turbocharging technology, which takes advantage of smaller engines to deliver higher performance and greater efficiency. Turbocharging, coupled with the use of E85 (85 percent bioethanol, 15 percent gasoline), termed Saab BioPower, fulfills the customer expectation of fun-to-drive, high-performance vehicles with the added benefit of enhanced performance and cleaner burning fuel. This is part of what Saab calls "Responsible Performance." In 2007, Saab was the best-selling brand in the flex-fuel segment in Europe with the 9-3 and 9-5 BioPower vehicles.

Pure BioPower Eco Clothing Collection by Saab/Reflective

The Pure BioPower Eco Clothing Collection by Saab/Reflective is women's, men's and unisex apparel and accessories. The clothing pieces in the first collection include T-shirts, button-down shirts, jersey shirt, ladies shirt dress and tennis shirts. Additionally, the line will grow with items such as caps, scarfs, belts, bags as well as pants and a business wear collection. All items in the first collection will be available late May for purchase online at www.saabexpressions.com.

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<![CDATA[Lamborghini-Branded Bluetooth Headset: Coincidence Anyone?]]> We love Lamborghinis as much as the next guy around these parts, but there's always something peculiar if not alarming about the drivers of these cars—at least those who use Lamborghinis as daily transportation. And yes, these are the kind of people who thrive on Bluetooth headsets. They always have one on, waiting for a phone call to come in so a big...deal...involving...what kind of business is some dude using a Lambo as his everyday sled into, anyway? We're not thinking hedge funds. More like Caspian oil futures. So, it's only appropriate that Lamborghini has decided to brand a Bluetooth headset, named Bello.

This headset is pretty average, including six hours of talk time and a $70 price tag. But it is distinguished by the famous bull Lamborghini logo. So if you must drive your Lamborghini around town like a jackass, at least do so safely with a Bluetooth Bello headset, just in case your mistress calls demanding money so she can buy pointy purple alligator skin boots or pay that "photographer" who took the "portraits" of her. [Crave]

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