​The Scion iM Is The Matrix Part Deux

I kinda miss the Toyota Matrix. It was a solid hatchback with Toyota reliability and a modicum of style. Sure, it was based on the Corolla and had the driving dynamics to match, but the XRS wasn't a bad steer and with the Focus, Golf, and Mazda3 dominating the hatch market, Toyota – er, Scion – needs to step up. Enter… » 11/20/14 7:45am 11/20/14 7:45am

New Japanese Toyota Ad Stars Topless Transgender Person

Other than its new rear-wheel drive coupe, the Scion FR-S, Toyota has rightfully earned a place as one of the most conservative and boring brands in all the car world. » 8/23/12 2:30pm 8/23/12 2:30pm

Watch Toyota explain hybrids to Germans

I don't speak a word of German, but that doesn't mean I don't appreciate watching Toyota try to explain the Auris hybrid to the people from the land of the Teutonic Knights. Apparently, it involves little people in Toyota's hybrid drive system who hold hands with each other. Because that makes sense. » 7/08/11 10:00am 7/08/11 10:00am

European Toyota Corolla Hatch Spotted In Phoenix

We love when readers send in their own spy photos, whether from a cameraphone, point-and-shoot or DSLR. OK, that's a lie — we absolutely prefer DSLR. But we digress. Automakers in the Phoenix, Arizona area better beware as Josh (who also grabbed the left-hand-drive Nissan GT-R) has spotted yet another out-of-place… » 3/03/08 10:00am 3/03/08 10:00am

Celebrate The New Year With A New Auris

Those crazy folks at Toyota sure now how to party. This new year they're going to be debuting a new top-o-the-line Auris SR180 (the Auris being the hatch version of the European Corolla Hatch, and a social disease common in the West Indies). This range topper comes with a 175 horsepower 2.2 liter diesel that scoots… » 12/27/07 2:00pm 12/27/07 2:00pm

Toyota Builds Excitement in Japan With Blade Master G

While Toyota's been following the US-market line of boring car buyers into a vegetative state, then taking their money, in Japan they're playing mix-and-match with stuff in their parts bin to quicken buyers' collective pulse. In Japan, Toyota's offering a hotted-up version of its Blade hatch — itself a sportier… » 8/02/07 12:45pm 8/02/07 12:45pm

I'll Cut You: Toyota Launches Blade in Japan

Toyota launched its new Blade hatch in Japan earlier today. Named not for the weapon of choice among Yakuza assassins of past decades, rather to "suggest an automobile with a 'sharpness' that fascinates people" (hmm), the Blade is a swank version of the Auris, which will is essentially a hatchback'd Corolla. It's got… » 12/21/06 9:06am 12/21/06 9:06am

T(u)RD Kit: The Toyota Auris Sportiva

We just showed you the new Toyota Auris the other day and folks were already lamenting the plain-Jane upgrades available for Toyota's newest entry into the euro C-segment market. Without a performance upgrade, how could Japan's A-plus number one bestest automaker compete with the VDub GTI's of the world? Well, the… » 10/27/06 11:07am 10/27/06 11:07am

Vibrant Clarity: Toyota Reveals Auris for Europe

With little in the way of fanfare (other than a quick e-mail), Toyota revealed the production version of the Auris C-segment concept it showed off in Paris last month. The new Auris hatch, which was designed at Toyota's new European design center under the company's new "Vibrant Clarity" design language, is built on… » 10/23/06 7:54am 10/23/06 7:54am

Paris Show Wrap-up: Toyota Auris Concept

Last week at the Paris show, Toyota showed off a new C-segment compact that employs the company's recent "Vibrant Clarity" design vocabulary — a combination of soft, flowing lines and hard surfaces introduced with its FSC concept at last year's Tokyo motor show. The Auris space concept showcases how deft spacial… » 10/02/06 6:27pm 10/02/06 6:27pm