Watch Toyota explain hybrids to Germans

I don't speak a word of German, but that doesn't mean I don't appreciate watching Toyota try to explain the Auris hybrid to the people from the land of the Teutonic Knights. Apparently, it involves little people in Toyota's hybrid drive system who hold hands with each other. Because that makes sense.

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European Toyota Corolla Hatch Spotted In Phoenix

Toyota_Auris_Phoenix.jpgWe love when readers send in their own spy photos, whether from a cameraphone, point-and-shoot or DSLR. OK, that's a lie — we absolutely prefer DSLR. But we digress. Automakers in the Phoenix, Arizona area better beware as Josh (who also grabbed the left-hand-drive Nissan GT-R) has spotted yet another out-of-place…

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Celebrate The New Year With A New Auris

toyotaaurissr180.jpgThose crazy folks at Toyota sure now how to party. This new year they're going to be debuting a new top-o-the-line Auris SR180 (the Auris being the hatch version of the European Corolla Hatch, and a social disease common in the West Indies). This range topper comes with a 175 horsepower 2.2 liter diesel that scoots the …

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Toyota Builds Excitement in Japan With Blade Master G

toyota_blade.jpgWhile Toyota's been following the US-market line of boring car buyers into a vegetative state, then taking their money, in Japan they're playing mix-and-match with stuff in their parts bin to quicken buyers' collective pulse. In Japan, Toyota's offering a hotted-up version of its Blade hatch — itself a sportier variant …

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I'll Cut You: Toyota Launches Blade in Japan

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Toyota launched its new Blade hatch in Japan earlier today. Named not for the weapon of choice among Yakuza assassins of past decades, rather to "suggest an automobile with a 'sharpness' that fascinates people" (hmm), the Blade is a swank version of the Auris, which will is essentially a hatchback'd Corolla. It's got an …

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T(u)RD Kit: The Toyota Auris Sportiva

T(u)RD Kit: The Toyota Auris SportivaWe just showed you the new Toyota Auris the other day and folks were already lamenting the plain-Jane upgrades available for Toyota's newest entry into the euro C-segment market. Without a performance upgrade, how could Japan's A-plus number one bestest automaker compete with the VDub GTI's of the world? Well, the…

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Vibrant Clarity: Toyota Reveals Auris for Europe

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With little in the way of fanfare (other than a quick e-mail), Toyota revealed the production version of the Auris C-segment concept it showed off in Paris last month. The new Auris hatch, which was designed at Toyota's new European design center under the company's new "Vibrant Clarity" design language, is built on an…

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