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posts about #audichase more → Audi "Chase" Super Bowl Commercial: The Full Version
Detroit, 2:58 AM
Sat Nov 28
4 posts in the last 24 hours
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Audi "Chase" Super Bowl Commercial: The Full Version |
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
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BUT< they pale in comparison to the horribleness of the other ads during the game. Geez, it seems like only getting hit in the nuts or thrown out a window can get a laugh these days.
And what was up with that Jack in the Box getting hit by a bus ad? WTF?
I did like the careerbuilder ad, and would now like to punch a Koala.
02/02/09
[ca]
(Maybe the same cut? I have no idea. Perhaps somebody can confirm.)
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Also, what would anyone be Fanatic about a Ford Tempo?
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Also, the W108 that they crashed was a 280SE 4.5-- the coolest kind!
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Am I the only one who thought the Genesis Coupe spot kicked Audi's ass last night? The best part was explaining to my kids who The Smashing Pumpkins and Billy Corgan are.
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FWIW, I'm sure that Scott Keogh and the various parties associated with this spot couldn't care less (did I get that usage correct?) about my opinion, but the work is really weak. And that's a shame, because the cars are very good.
It's all what I like to call "fonts and mirrors"...where the production quality is supposed to make up for the lack of a good, clear, core concept. Seriously, just watch that VW Jetta spot from years ago. Amazing. And it's not even an original idea...basically an homage to The Graduate....
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02/02/09
The Genesis spot at least made me curious. Got the blood flowing a little. This Audi spot, not at all. Man, even the Leno spot with him in the Cobra was better.
They could just show the A6 bombing the 'Ring and it would have been 100% better.
Here's another just about perfect spot, IMHO:
That is the essence of car fanboy-dom...
02/02/09
I was in the agency world at the time (acct service) and all the writers and art directors were very complimentary of that stuff, as well.
02/02/09
We agree to disagree.
I think that years from now, when Ray's kids are running Jalopnik, this spot will not be included in the pantheon. And that VW Jetta spot will be.
I'm open to someone trying to convince me that these "Transporter" spots are any good. Last year's "Godfather" spot, too. They both stink, IMHO.
A reminder to newish people that A) I am in the ad business, and B) I used to pen reviews of ads here before they tired of me...
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It's more that my kids are too young (8 and 11)....but I'll get them into Jimmy and Billy's song stylings before too long...
02/02/09
Of course, it's hard to like an ad for a product you don't appreciate. (And I know you've got no love for the R8)
Your Porsche ad does little for me. The car's a browish beige and it's not doing anything a Civic couldn't do. If the kid's all hot and bothered for the car, it's for all the wrong reasons.
(But then again, I've got no love for 911s).
02/02/09
Mad_Sci...did I hate on the R8 back in the day? I take it back.
If you go back to my rant on the "Godfather" spot, it was the use of the "Borrowed Interest" tactic that really got me down. Again, contrast with the Ford GT 40 spot...which was really inspiring (IMHO) and showcased the product without resorting to movie homages....
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I preferred Paz Lenchantin
02/02/09
I don't which part of my rant you are referring to....
02/02/09
Also: I've never seen the Godfather films, but obviously know about that scene. Given that, the ad doesn't feel like a cheap knockoff of that scene or anything to me.
Which is worse, to copy an idea (VW) or a specific scene (Godfather)?
02/02/09
I admitted the Graduate reference homage somewhere here this AM.
I just happen to be more captivated by that VW spot. Especially considering it's a mere Jetta! The R8, to my way of thinking, deserved much more than it got in that GF spot.
The speech that led to the horse's head being in the bed:
"You don't understand. Johnny Fontane never gets that movie. That part is perfect for him, it'll make him a big star, and I'm gonna run him out of the business - and let me tell you why: Johnny Fontane ruined one of Woltz International's most valuable proteges. For three years we had her under contract - singing lessons, dancing lessons, acting lessons. I spent hundreds of thousands of dollars. I was gonna make her a big star. And let me be even more frank, just to show you that I'm not a hard-hearted man, and that it's not all dollars and cents: She was beautiful; she was innocent. She was the greatest piece of ass I've ever had, and I've had it all over the world. And then Johnny Fontane comes along with his olive oil voice and guinea charm, and she runs off. She threw it all away just to make me look ridiculous! And a man in my position can't afford to be made to look ridiculous! No you get the hell out of here."