Jalopnik: audi super bowl commercial

Audi "Chase" Super Bowl Commercial: The Full Version

Matt Hardigree — Mon, 02 Feb 2009 10:30:00 EST

We previewed the 30-second version of this year's Audi Super Bowl commercial and now we have the full version, with Jason Statham piloting luxury sedans through four decades below.

1970s: Mercedes Benz 280SE 4.5 v. Lincoln Mark V	1980s: BMW 5-Series v. Pontiac Trans Am
1990s: Lexus ES v. GMC Suburban	2000s: Audi S6 v. Buell Ulysses

This was certainly the direct-from-an-automaker ad with the highest production costs of Super Bowl XLIII, bringing out a popular action star and spending most of the time focusing on other luxury brands. Of course, they crashed a Lincoln into a Mercedes, threw a Bimmer through a billboard, scoffed at a Lexus ES (our favorite part) and then outrun some bikes in a "supercharged A6" before going... somewhere. The story is never fully explained but, honestly, isn't really the point. Enjoy.

[Source: Hulu, Audi]

Audi "Chase" Super Bowl Commercial Hits Internet Early

Matt Hardigree — Fri, 30 Jan 2009 13:30:00 EST

Audi's new Super Bowl commercial starring Jason Statham and called "The Chase" has leaked onto the Internet. This appears to be the 30-second cut of the commercial, with possibly a longer version out there.

From what we can see from the video, and previews we've seen, the spot shows Jason Statham running away from someone through the 70s, 80s and 90s until arriving in the Audi in the present. It's basically saying "Yeah, these other German guys were cool once, but we're what's happening now." The longer spot will probably flesh out the story so we'll withhold the full "Super Bowl Ad Watch" judgment until it runs or we get a full spot. In the meantime, the video is below:

More Goodies At Audi Super Bowl Commercial Site

Matt Hardigree — Sun, 03 Feb 2008 15:57:39 EST

As a quick aside to our Super Bowl commercial watching — in addition to the hilarious "Godfather" Audi Super Bowl commercial, the "Truth In Engineering" site is also home to a bunch of high-production value videos, each a riff off the "Truth In..." thing the Auto Union's got going on. All of them are sure to delight and astonish the Audi fan-boys but our fave flick's got to be the "Truth In The Blacklist" video above. So head on over to Audi's site and click away — don't worry, Audi marketing maven Scott Keogh's already expecting at least 750,000 to 1.2 million of you to show up. [via Truth In Engineering]