I think "S8" isn't the most correct moniker. I believe "S2" is more appropriate because then I can say it like "S-deuce" and make a pun of "seduce." Its alot of work for my rather stupid joke, but I'm pulling for Audi to make it happen.
The A8 pretty much *has* to be a raft of absurd complexity in order to compete at that price range. The S-class has its loyalists, the 7-series already has thermal imaging cameras and many useless toys, and the Lexus LS600 is still probably the most complicated four-wheel device out there, barring a Veyron or F1 car.
At some point they'll be too expensive to repair after just 3 years, forcing their makers to reclaim, dismantle, and remanufacture them.
Though those headlights are a bit odd, I have no real problem with the front and rear styling. I don't even mind the monster grille all that much. It's the side view that bothers me - that high ridge on the doors seems to make the car look higher, shorter, and less "important" than it really is. Did Audi really need to look at a BMW 1-series for inspiration?
An understated tech tour de force it is. I am awash in a sea of Merc's in So Cal... all the shouty, look-at-me AMG's, and fugly Bangle-butted Bimmers.
This would be a great sled to have because at the yacht/golf/tennis club* you could boast about all the bells and whistles that your Audi has and zee other Germans don't. Win!
Gorgeous. Perfect exterior. It's luxury technology inside and out is so sophisticated, that the plebes can't even understand it, and so complicated, that it induces apoplectic rage in all philosophic Luddites who, married contritely to the KISS principle, mewl their protests in vain.
Resistence Is Futile.
We Are The VAG.
You will be assimilated.
I'm not one for gadget overload, but this car is pretty cool. I really like the light strips inside the car. And they finally managed to integrate the front turn signals with the LED strips in a way that doesn't look like a mistake or something crapped out. At least on the all-LED version. The photo seems to imply that on the HID version the LEDs and turn signals can both be active at the same time, unlike any other Audi I've seen.
So when is Audi going to start sticking the updated logo on their cars? I would have expected the flagship to introduce the new logo, but it looks like it's still using the old version. Even the lettering on the trunk lid uses the old font.
Who are the A8 customers? A8 customers are highly affluent consumers with a median income close to $500,000, and are most likely worth over $1,000,000. Median age is around 58, which is similar to the BMW 7 Series, and younger than the S Class and Lexus LS. They are highly educated, with almost half having a post-graduate level degree, and are mostly married with few children still in the household. They enjoy traveling, both domestic (e.g. skiing/spa) and international (e.g. Italy/France). Typical publications that they enjoy include the Wall Street Journal, the New York Times, The Economist and Barron's.
But, in 15 years when these hit the beater luxo-barge market, will it still be able to be driven with 80% of the on-board items either broken or disabled?
You know, someone who is 65 today would have been 23 when Sgt. Pepper's Lonely Hearts Club Band came out - I suspect your idea of oldies station is different from theirs. I'm sure there are plenty of potential drivers for this car who'd appreciate a good stereo (even if it is usually tuned to the Nightly Business Report).
I admit, I miss what I consider true oldies stations (late-50's through mid-to-late-60's rock & roll). However, I knew I moved into a different target-market when songs I have on LP started appearing on the so-called "oldies" station.
/dates self with both buying vinyl new, and only 'cause the other option was 8-track, and knowing what album cover art is
Thankfully, I can keep myself occupied with Billboard's Top 100 from 1956-2000, though I don't bother with much after 1993 or so.
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At some point they'll be too expensive to repair after just 3 years, forcing their makers to reclaim, dismantle, and remanufacture them.
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This would be a great sled to have because at the yacht/golf/tennis club* you could boast about all the bells and whistles that your Audi has and zee other Germans don't. Win!
*VeeArrrSix is not a member of any such clubs*
12/01/09
Resistence Is Futile.
We Are The VAG.
You will be assimilated.
12/01/09
So when is Audi going to start sticking the updated logo on their cars? I would have expected the flagship to introduce the new logo, but it looks like it's still using the old version. Even the lettering on the trunk lid uses the old font.
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No wonder you can't get it with a stick.
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HEY!!!
Lay off my Ky Risdall.
I admit, I miss what I consider true oldies stations (late-50's through mid-to-late-60's rock & roll). However, I knew I moved into a different target-market when songs I have on LP started appearing on the so-called "oldies" station.
/dates self with both buying vinyl new, and only 'cause the other option was 8-track, and knowing what album cover art is
Thankfully, I can keep myself occupied with Billboard's Top 100 from 1956-2000, though I don't bother with much after 1993 or so.
12/01/09