I’ll tell you what customer service is: it’s when one of your buyers says “Hey, make me that car!” and then you say “Heck yeah, sure!” That’s what Audi did for one unnamed (and no doubt deep-pocketed) European buyer who requested an Audi A8 extended limousine. It’s surprisingly quick, too!
The Audi A8, across all of its generations, is one of the most understated, handsome designs in its class. But it could have become an awesome retrofuture weirdo like this.
Diesel is overrated by the gearhead community. There. I said it. Here's why.
1: Mr. Okulski put a different route in my nav. 2: Mr. Okulski's car was much faster. 3: Mr. Petrány got lost. On the plus side, Audi's sequential indicators worked just fine on both cars while we paid Mr. Okulski's toll bill.
In a bid to maintain its lead in swaying other automakers to adopt ostentatious lights, Audi is pushing hard to bring its next bit of illuminated wizardry to consumers on the new A8. The next step comes in the form of these wicked sequential turn signals. But they're not legal in the US – yet.
Audi is still on a roll however you look at it. In the US alone, they're bragging about their 31st consecutive month of record sales. Globally, they're well on track to beat their goal of selling 2 million cars a year by 2020. But there's one big hurdle Audi hasn't conquered yet: The Mercedes-Benz S-Class.
Back in 1994, Audi was the first mainstream car manufacturer to switch to aluminum from steel in order to save weight while improving rigidity. The original A8's frame weighed 548 pounds. The current one's weighs 509 pounds, and is composed of 13 different aluminum alloys, which makes it 40 percent lighter than if it…
Audi pushed hard for market credibility against Mercedes and BMW during the 1990s. The aluminum-framed A8 was a major step forward in that effort. Product planners in Ingolstadt wanted to find a way to build on their success.
Audi's pre-Super Bowl spot has the brand saying "Goodnight Moon" to old luxury brands. Like the Spike Jonze Where The Wild Things Are, it's well-produced but boring. We like it better when Audi's knocking people off in their commercials.
Okay, it’s a W-12. And okay, it’s art in a somewhat ghetto manner. But you’ve got to admire the painstaking attention to detail it takes to Swarovski an engine logo.
Watch this video of an Audi A8 weaving in and out of snowpocalypse carnage outside of Greenbelt, MD during this month's storm and you'll think one of two things: