Jalopnik: Asus

Asus Upgrades Lamborghini VX3 Laptop

Travis Hudson — Wed, 07 May 2008 17:20:00 EDT

Asus, the masterminds behind the Lamborghini laptop branding, has bumped up the specs on its racy VX3 model. The laptop is a 12.1-inch beauty that weighs in at 3.6 pounds. The $3,300 price tag includes a sapphire-crystal webcam lens, leather palm rest, titanium alloy hinge, 320 GB hard drive, Intel T9300 Core 2 Duo processor, 4 GB of ram, HSDPA wireless and a high-end graphics chip. Let's not forget about the most important feature: a realistic Lamborghini logo right on the top of the laptop which allows owners to show off their money to all the other laptop-using chumps at the freshly destroyed coffee shop. [Giz]

Auto Branding Update: Asus Lamborghini ZX1 Smartphone

Travis Hudson — Fri, 07 Mar 2008 11:45:00 EST

The Lamborghini-branded Asus ZX1 smartphone finally made its debut at the truly badass European trade show going on. No, not the Geneva Motor Show, but CeBIT, the consumer electronics show. This smartphone looks much sexier than I originally imagine and is loaded to the gills with features as well.

It is a Quad-band GSM, tri-band WCDMA phone with GPRS and EDGE meaning it will work pretty much anywhere in the world. The other highly touted feature is the integrated GPS. No, it's none of that triangulating GPS cellphone nonsense, it's tried and true GPS. Forget about the real Lamborghinis, this phone is making my heart melt. (Ed Note: Travis is dragon for GPS-enabled phones, most of us would still rather have a Gallardo)[Engadget]

Lamborghini Branded Asus ZX1 Smartphone Rearing Its Head?

Travis Hudson — Tue, 26 Feb 2008 16:00:00 EST

Today's episode of Auto Branding Adventures is a particularly special one because it includes rumors and speculation rather than plain old products. Set for an announcement at CeBIT, a Germany-based technology tradeshow in March, is the Lamborghini branded Asus ZX1 smartphone.

Early rumors suggest that the handset will be similar to the iPhone with a completely flat touchscreen display. It will come in Lamborghini colors (presumably red) and will run Windows Mobile 6 Pro and include GPS, Wi-Fi and Bluetooth. [Unwired View]