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Asus

auto branding adventures

Asus Upgrades Lamborghini VX3 Laptop

Asus, the masterminds behind the Lamborghini laptop branding, has bumped up the specs on its racy VX3 model. The laptop is a 12.1-inch beauty that weighs in at 3.6 pounds. The $3,300 price tag includes a sapphire-crystal webcam lens, leather palm rest, titanium alloy hinge, 320 GB hard drive, Intel T9300 Core 2 Duo processor, 4 GB of ram, HSDPA wireless and a high-end graphics chip. Let's not forget about the most important feature: a realistic Lamborghini logo right on the top of the laptop which allows owners to show off their money to all the other laptop-using chumps at the freshly destroyed coffee shop. [Giz]

auto branding adventures

Auto Branding Update: Asus Lamborghini ZX1 Smartphone

The Lamborghini-branded Asus ZX1 smartphone finally made its debut at the truly badass European trade show going on. No, not the Geneva Motor Show, but CeBIT, the consumer electronics show. This smartphone looks much sexier than I originally imagine and is loaded to the gills with features as well. More »

auto branding adventures

Lamborghini Branded Asus ZX1 Smartphone Rearing Its Head?

Today's episode of Auto Branding Adventures is a particularly special one because it includes rumors and speculation rather than plain old products. Set for an announcement at CeBIT, a Germany-based technology tradeshow in March, is the Lamborghini branded Asus ZX1 smartphone. More »