Believe it or not, this isn't the start of Infiniti Canada's involvement with Cirque Du Soleil - I have a friend who spent a summer promoting the new FX at their shows in Calgary and Vancouver.
While this is not my cup of tea, I still appreciate the amount of work and talent that went into it. The link to Vlane includes a time lapse movie of the artist painting, yes painting, it onto the car.
It is no more obfuscatory than their original zen garden ads (the ones with a picture of a rock, for example), that made people wonder what the hell Infiniti was for.
Where's the pics of the door opening to the emergence of a couple dozen assorted Romanian, French, Tunisian, Cypriot, and Congolese midgets? Or is Cirque du Soleil too uppity for that kind of thing?
I saw it at SFMOMA, it's OK. Eliasson is making you feel extreme sensations and think about them a little. The car is just an excuse to put you in a very chilly room. It's hard to make out the car under that cocoon, let alone its mechanicals. His pieces playing with light and water are a lot better.
Maybe it's a subtle rebuke at BMW believing that a fuel that has to be cooled or compressed at substantial expense is ever going to be a good idea.
I wonder if it would be considered art if I were to adroitly extend my middle finger and gracefully raise my hand towards him, in order to comment on the frosty relationship between himself and the real world and possibly how he as an existential individual navigates in a world defined by absurdity and irrationality?
I have a design degree from RIT. Does that mean I can stick a Hot Wheels car in a freezer, take a time lapse photo of the ice buildup and call it art? Or does this sort of thing only work for dudes that run around in the dark with colored flashlights?
FP: Your Volvo is awesome! Anyway promoted this comment
M3Fraz : The Stig's fat American cousin was starred
M3Fraz : The Stig's fat American cousin was unstarred
Ironic...and it's lost on all those directly involved.
This had to be shipped to wherever, constructed, then have press people there to cover said "art", dismantled, and shipped back to wherever. I can't see the unassembled parts being useful for much, either.
Um, bonehead, all of this is a waste of resources, none which are powered by hydrogen.
"Eliasson has removed the car's outer shell and replaced it with a complex, translucent skin made of steel mesh, reflective steel panels, and many layers of ice."
That statement almost implies function as a car; if it were somehow driveable under that mess it could be cool in a sick, twisted way. So I'll refrain from judgment even though it looks like a fossilized dookie from Optimus Prime.
/reads press release
I don't get it.
/reads again
What?
/reads again
I got nothin'.
/reads again
So, this curvy ice cocoon supposedly has a hydrogen powered race car underneath? How does that work? What's it do? What makes the ice? Do you have some sort of schematic I can look at?
/reads again
OOOOoooh, ART CARS... There should be Myers-Briggs compatability classification on these articles.
/ISTJ
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@Buickboy92: You are correct, sir!
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Needs more gentle creek burbling noise, and the car really gets in the way!
/likely was at least half the nails in the Infiniti coffin (the first-gen Q was pretty cool)
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09/05/09
Maybe it's a subtle rebuke at BMW believing that a fuel that has to be cooled or compressed at substantial expense is ever going to be a good idea.
Jalopnik featured the frozen Chevy Nova art car.
09/04/09
That's right, I bend time in my car!
...Oh wait, that wasn't time, it was space...or was it? I don't know, what does a bumper count as?
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This had to be shipped to wherever, constructed, then have press people there to cover said "art", dismantled, and shipped back to wherever. I can't see the unassembled parts being useful for much, either.
Um, bonehead, all of this is a waste of resources, none which are powered by hydrogen.
Damn...people are freakin' stupid. Media whores.
09/04/09
That statement almost implies function as a car; if it were somehow driveable under that mess it could be cool in a sick, twisted way. So I'll refrain from judgment even though it looks like a fossilized dookie from Optimus Prime.
09/04/09
I don't get it.
/reads again
What?
/reads again
I got nothin'.
/reads again
So, this curvy ice cocoon supposedly has a hydrogen powered race car underneath? How does that work? What's it do? What makes the ice? Do you have some sort of schematic I can look at?
/reads again
OOOOoooh, ART CARS... There should be Myers-Briggs compatability classification on these articles.
/ISTJ