April Fools’ Jokes from car companies are, as a rule, bad and dumb; cheap, faux-cute attention grabs devoid of any real cleverness because they’ve been sanitized by the folks from Legal and Marketing. This is not the case at Morgan Motor Company, British purveyors of classic wood-framed go-fast machines, whose April 1…
Yesterday was April 1st; this is usually when #brands do #pranks like fake products or lame social media campaigns. These are all just sad excuses for publicity, but BMW of New Zealand decided to take a different approach.
Instead of wowing you with our story about the return of the Pontiac Aztec for 2015 or reporting this time the El Camino is actually returning to the US for real (we would never actually joke about such a thing) this April Fools Day we want to hear your idea of the perfect fake automotive story.
Automotive PR people use April 1st as an excuse to issue fake press releases and get revenge on journalists who do things like telling people to "point and laugh" at their cars. This is our guide to this year's goofiness.