Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid. »10/01/15 11:53am10/01/15 11:53am

The Drivers of SF's Tech Buses Are Paid So Little They're Forced to Live in Cars

The buses that shuttle San Francisco tech workers to and from their Silicon Valley jobs each day have been blamed for displacing longtime residents. In a heartbreaking twist, the drivers of those buses are paid so little that they, too, have been priced out of San Francisco–and some of them must live in their cars. »9/23/15 6:22pm9/23/15 6:22pm

Apple Finally Gives Us The Racing Emoji (And Unicorns) We Need In iOS 9.1

Multiple sources who have gotten their hands on the iOS 9.1 beta are now reporting that Apple included its most important emoji additions yet. Not only are track-ready snacks such as tacos and burritos part of the release, but rejoice, motorsports PR wonks everywhere: there are finally “racing car” and “racing… »9/12/15 7:40pm9/12/15 7:40pm

I Have A Radical But Possible Idea What The Apple Car Will Be

Recently, we learned that Apple had hired Doug Betts, an “auto manufacturing veteran” from Fiat Chrysler. This is a guy whose experience is with actually building cars, leading to new speculation that Apple is planning to build a car. I’m skeptical that Apple would get in the car business as we know it — but I had a… »7/21/15 6:01pm7/21/15 6:01pm

Apple Wants To Make Navigation Like A Friend Reading You Directions

Apple has filed for a patent titled “Humanized Navigation Instructions for Mapping Applications.” It’s exactly what it sounds like, nixing voice prompts that say, “turn right in 600 feet” to “make the next right after the McDonalds.” And it could explain its fleet of sensor-laden minivans.
»4/28/15 3:41pm4/28/15 3:41pm