Jalopnik: Apparel

Water-Cooled T-Shirt Makes Air Conditioning Obsolete

Travis Hudson — Mon, 05 May 2008 15:40:00 EDT

We're well aware of water cooling in engines, and hell, even in computers, but a water-cooled t-shirt isn't such a common idea. The Club System 24 is a t-shirt that is wrapped with eight feet of double insulated hose that flows cool water around the body keeping you nice and relaxed in that sweltering-hot car. The Club System 24 is designed with the endurance racer in mind who can withstand a little extra weight and space to, you know, stay alive during those long races where air conditioning is non-existent. A small cooler holds the cold water and a pump. Other options include fire-retardant shirts, SFI-approved FireWear, drain kits and emergency pull-release connectors. The entire system will set you back $300. [Club System 24 via AMG]

Range Rover Eyewear Is Flat, Boxy

Travis Hudson — Thu, 10 Apr 2008 17:15:00 EDT

Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy.

The glasses are constructed out of a variety of materials including leather and titanium. They will be available later this month with prices in the low-$300s.[Trendsnow]

Adventures In Branding: Porsche Sunglasses

Travis Hudson — Thu, 14 Feb 2008 14:45:00 EST

In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458.

After sifting through enough PR speak to confuse even the most trained blogger, I discovered that the glasses are titanium, and that is about it. Sure, the press release may say that the "discreetly flowing design creates an interesting counterpoint to the masculine basic shape," but what the hell does that mean, really? These are pretty snazzy sunglasses, period.

The New Sunglasses Collection from Porsche Design

Bietigheim-Bissingen/Munich. Porsche Design presents a new sunglasses collection, which is distinguished by its striking shapes and sporty lines. With its sporty, simple lines, model P'8454 has an especially dynamic effect. In the process, the discretely flowing design creates an interesting counterpoint to the masculine basic shape. Made of high-tech plastic and with high-quality titanium
hinges, these sunglasses provide ideal protection for the eyes with their sporty curved front. By using these two materials, the sunglasses are very comfortable to wear, and the model can be used with correction lenses as well.

The nose-piece and lugs of model P'8456 are convincing due to the three- dimensional look resulting from the frontal titanium elements placed in the lenses. The sunglasses have a particularly high-quality effect due to the screw-free fastening of the lenses.

The two sunglasses models P'8457 and P'8458, which are both made of titanium, have a sporty and modern appearance. The reduced design of the sides means individual styling. They are attached in two pieces and taper down to a one-piece end piece. While model P'8457 has a continuous nose-piece, model P'8458 has a slightly displaced and hence more decorative nose-piece.

Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in own retail and franchise stores, shop-in-
shops, up-market department stores and exclusive specialist stores.