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Water-Cooled T-Shirt Makes Air Conditioning Obsolete

We're well aware of water cooling in engines, and hell, even in computers, but a water-cooled t-shirt isn't such a common idea. The Club System 24 is a t-shirt that is wrapped with eight feet of double insulated hose that flows cool water around the body keeping you nice and relaxed in that sweltering-hot car. The Club System 24 is designed with the endurance racer in mind who can withstand a little extra weight and space to, you know, stay alive during those long races where air conditioning is non-existent. A small cooler holds the cold water and a pump. Other options include fire-retardant shirts, SFI-approved FireWear, drain kits and emergency pull-release connectors. The entire system will set you back $300. [Club System 24 via AMG]

3:40 PM on Mon May 5 2008
By Travis Hudson
1,569 views, 28 comments

Latest by golferal: Hook me up with a matching set of briefs and you've got a customer. Summer's coming here in the Southwest... more »

auto branding adventures

Range Rover Eyewear Is Flat, Boxy

Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. More »

5:15 PM on Thu Apr 10 2008
By Travis Hudson
996 views, 6 comments

Latest by LDMAN: Range Rover condoms - Range Rover. It's how the smooth take the rough (!) Spen, Forgive me! more »

auto branding adventures

Adventures In Branding: Porsche Sunglasses

In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458.
More »

2:45 PM on Thu Feb 14 2008
By Travis Hudson
1,351 views, 16 comments

Latest by CEman: @econobiker: I remember that helmet. I still have my Grundig Porsche Design shortwave radio. more »