An eagle-eyed reader in San Diego spotted a Merkur XR4Ti, Cadillac Allante, and Subaru SVX all parked with a film crew in front of his office building. The man in plaid clearly gave them away as Top Gear USA, but what's going on here?
Just as the Volaré wasn't pronounced "Vo-luh-RAY" by its marketers, the Allanté's American pronunciation also ignores the accent... in much the same way that American car buyers ignored the Allanté itself.
In their advertising of the day, Caddy claimed, The only way to travel is in Cadillac style. But for this transcontinental two-door, the only way was in the belly of a specially outfitted 747.
Priced at $57,183 (about $98,000 in 2009 dollars) the 1989 Cadillac Allanté had a gorgeous, built-in-Italy Pininfarina body… and approximately zero buyers. This ad features the famous Cadillac Polo Team, yet somehow didn't boost sales.
As we trundled our weary bones down to the bodega this overcast afternoon with Minuteflag's "Fetch the Water" spinning in the brain-pan, 1990 happened all over again. We spied a man wearing Oakley Razor Blades in a clean Cadillac Allant . The XLR's Pininfarina-bodied, wrong-wheel-drive older brother actually looked…