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Advertising
”Aston Martin Turns Mom To MILF, Who Knew?
Aston Martin decided to take a classy route with its latest print advertising campaign for the V8 Vantage. I've been known to be a connoisseur of all things mom, MILF and cougar-like, so I naturally give this advertisement a bold thumbs-up. But I have a feeling those parent-y types out there may have a problem with little Timmy being exposed to advertisements that so blatantly throw around the MILF acronym. Click below to see the advertisement in its full size.More »
new york auto show
Most Liked Ad: Hummer For The Win!
Just prior to Chrysler CEO Bob Nardelli's New York Auto Show keynote speech this morning, some guy who works for
industry news
It's no secret that cars are becoming more connected to the virtual world (as drivers are becoming dangerously divorced from the real one), and the price of all that connection isn't going to be absorbed by automakers or the companies responsible for providing the technology. The current model for in-car services like OnStar and XM/Sirius is based on the cell phone business plan, which can offer the technology at little or no cost to most consumers while charging for the service. Microsoft, for its part, is considering advertising as a possible income source.
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Microsoft Has A Vision For Automotive Electronics: Advertising
Flatulent Cows Less Classy Than These Unofficial Prius Ads
I'll get this out of the way right off the bat: These advertisements are not associated in any way with Toyota, they were done by an artist with a sense of humor. With that being said, remember the farting cow Prius commercial? If you thought that was one classy piece of marketing, take a look at these print-style advertisements for the Prius that demonstrate how owning The Mightiest Hybrid of Them ALL compensates, in a way, for other lifestyle choices.More »
gadgets
Garmin Superbowl Ad Pokes Fun at Short French Emperor
Garmin has been keeping really busy this week. The GPS giant has been dropping hints all over the place about its Super Bowl ad that surprisingly (or maybe not, if you're a marketer who's savvy with these interwebs) isn't debuting during the Super Bowl, but rather online. The ad has gone live and it's all right, I guess. I've never been one of the "watch the Super Bowl for the commercials" kind of people, mainly because I have a horrible gambling problem and usually have a vested interest in the game. I'm sorry. So very sorry. But this ad isn't too bad. Kind of cute, kind of funny. It stars Napoleon, the diminutive Corsican who dominated all Europe long ago in the pre-Garmin era (we have GPS, Napoleon had Eclaireurs-a-Cheval—scouts on horseback). This commercial is also one less thing that I'll have to pay attention to Sunday when I'm plump with beer and brats and squandering February's rent. Or winning big! Like I said, I have a problem. [Garmin Gameday]
novelties
Ford Focus Gutted, Stripped By An... Orchestra?
No chop shops involved here. As part of a UK advertising campaign, 21 different Ford Focus parts have been transformed into 31 musical instruments. The instruments—including a door harp, clutch guitar and bass repurposed from a fender—are played by professional orchestra musicians who don't mind getting up close and person with some of the Focus' bits and pieces. The commercial is the brainchild of composer Craig Richey and sound designer Bill Milbrodt and is set for a television debut on February 4. [WCF]
say it isn't so!
Toucan Sam Felled by Nutritionists
From the save us from ourselves department comes the news that the days of lovable cartoon characters hawking sugary cereal are numbered. Kellog's has recently come under pressure from advocacy groups who claim the products marketed towards kids contribute to obesity. Tony the Tiger and Dig 'Em are also facing execution. As our own formative years and eventual obsession with automobiles were shaped in large part by the likes of Gummy Rings, Clatterbad Clara, and the Coyote chasing the Road Runner in a dragster, we lament the coming of Global Warming Gus and Nutritional Nancy hawking kids cereal. More »
france
Jalopnik Book Preview: Roland Barthes's "Mythologies"
Back before Ruthless Reviews imploded and became the derivative mess it is today, we were pretty funny. The site was so freewheeling that we were going to start reviewing films we hadn't watched. We never did, but we should have. Now I'm advocating a book I haven't read, yet. I promise you that I will. Why? Well aside from being a Red at heart, who can resist a chapter about "The Sexual Politics of the Domestic?" Certainly not moi. Why do I mention Barthes's book on the fanboy site that exists in the form of jalopnik.com? Cause our favorite French post-structuralist (or is that semiotician?) tosses in a section about "Technocratic Icons of Modernization." Which is Ivory Tower shorthand for our favorite topic: cars. Specifically, one of our favorite cars, the Citroen DS. Jump for a little bit more. More »
ad watch
Ad Watch: GM's Still Not Sold On FM -- Then Again, Now Again
We were able to snag a copy of the new GM ad before it airs tonight on Survivor, and its a veritable orgy of self-love of the past. And we all know how excited GM gets when it talks about the past — they seem to drop trou at the mention of sock hops, AM radio and tailfins — but umm, does that mean the target audience for the second of two Everclear soundtrack-ed ads is the senior citizen demo? Because an ad reminiscing about the 50's and 60's aint gonna sell many cars to the kiddies. Those of us in the 18-35 age bracket barely remember "Born on the Fourth of July" — much less the actual Fourth of July, 1969. Well, at least this McCann Erickson ad tries to keep the kids happy by featuring the likes of Tiger Woods, Carmen Electra and Jeremy Piven to counter Marilyn Monroe and Frank Gorshin. Yeah, cause when we think Carmen Electra — we totally think of Marilyn Monroe. More »
news
Trail-Mix-a-Lot Marketing
Who doesn't love trail mix (minus those prone to anaphylactic shock) and otherwise mixing it up on the trail? BBDO-Detroit hopes prospective buyers of the Jeep Wrangler Unlimited are all over the outdoors like a mad squad of earwigs. The agency concocted a series of print ads to promote the new four-door Jeep that makes even us city dwellers want to pound a bag of GORP and hit the switchback. And we don't even like saying GORP. More »
Oh Fudge! More Geely Humor Found in Translation
We thought nothing could top the poorly-translated Geely brochure we saw in Detroit, but we were wrong. We were treated to even more giggles when an enterprising reader (hat tip Farlane) uncovered Geely's website, which appears to have been translated using Babelfish with editing work provided by Ralphie and his Little Orphan Annie Secret Decoder Ring. Although almost all of it is golden, here are some of the more humorous translations... More »
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