For God’s Sake, Take Off Your Dealer License Plate Frame

I'll tell you when I first realized that we have a serious problem. It was just a few days ago, when I came up behind a car in traffic with one of those enormous plastic license plate frames. Printed on top was the name of the dealer – something like "ANDERSON MOTORS." And on the bottom, in the same enormous font,… » 9/16/14 4:06pm 9/16/14 4:06pm

Stuntmen in LED Suits Made This Impossible Parkour Run a Reality

The advent of CGI has allowed us to realize things on-screen we never thought would be possible—from living, breathing dinosaurs, to giant transforming robots. But it's become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus' use of countless LED-suit clad stuntmen » 7/02/14 12:28pm 7/02/14 12:28pm

This Giant Submarine Destroying a City Street Is Actually an Ad

Life is strange and unpredictable. Some things have to be seen to be believed, and even then it can be tough to trust your own peepers. Take Milan’s Piazza Mercanti, for instance. It recently became home to what appears to be a submarine bursting through the asphalt. Wait, what? » 10/03/13 10:25am 10/03/13 10:25am

SRT Asks How We Can Desire A Machine More Than A Person

SRT (you might remember them as part of Chrysler, but now it's sort of its own brand, even though everything except for the Viper is really just a hot version of another Dodge or Chrysler or Jeep, so just go with it) just debuted this ad campaign explaining what it really means to love the motor vehicle. » 6/16/13 10:00am 6/16/13 10:00am

This Domino's Drone Strike Is Pizza Delivery's Dystopian Future

Is this pizza-delivering drone from Dominos just a publicity stunt, or a tantalizing look at the future of food delivery? Because while the eight-bladed DomiCopter is a little impractical given it needs a skilled pilot, eventually autonomous drones will be capable of delivering a piping hot pizza in mere minutes… » 6/04/13 5:43pm 6/04/13 5:43pm