Jalopnik: Advertisements

Chinese Use Subtlety Instead Of Jingoism To Sell Trucks; How Un-American

Matt Hardigree — Mon, 28 Jul 2008 12:30:00 EDT

What It's Selling: SG Pickups

Where It's At: China

What This Ad Intends To Say: We can hold lots of classified advertisements.

What This Ad Suggests: There's sooooo much space in what looks like the back of a Colorado.

Jalopnik Snap Judgment: We're big fans of the kind of advertisements that utilize the conventions of traditional print media, in this case taking advantage of the fact that most Chinese papers have the classifieds along the center fold. CP+B did a version of this with their Mini advertising in The New Yorker that we thought was quite successful.

[Ads Of The World]

You Don't Want To Know The Fuel Surcharge For Plutonium

Matt Hardigree — Thu, 17 Jul 2008 15:45:00 EDT

What It's Selling: DHL Delivery

Where It's At: Nowhere yet, fiction

What This Ad Literally Says: "When your client wants the job done yesterday."

What This Ad Intends To Say: If you're a fancy business consultant of some kind getting stuff to your clients fast is important and we can help with that.

What This Ad Suggests: Client's are so bitchy, trust us, we can help. You like DeLoreans.

Jalopnik Snap Judgment: The text is a little too small, DHL blows and we're not sure how you could get packages there yesterday. Still, DHL has such a bad reputation they should try something funny. The new DeLoreans should come in yellow.

[Ads Of The World]

BMW's Massive Russian Billboard Dangles Real Cars

Mark Arnold — Mon, 31 Mar 2008 17:00:00 EDT

BMW has created an absurdly huge billboard complete with what appears to be real cars stuck on the side. Total size of the Moscow-based advertisement is said to be over 65,000 square-feet. With functioning lights on the vehicles it all feels like a strange sideways highway for some sort of new anti-gravity-generating Bimmers.

Specifically advertising BMW's Motorsport models, we really hope that these are just mock-ups, or at least engine-less cars stuck on the wall. If not, we may have to find some Russian correspondents who have access to a giant crane and a shipping crate. Now, if only there were an M5 wagon up there.
[EnglishRussia]

Corollas For Victory!

Murilee Martin — Mon, 31 Mar 2008 10:20:00 EDT

Here's another in a long line of jittery Japanese-market car ads, this one showing how a pack of tie-wearing Toyota shoprats can whomp together an '84 Corolla for fashion-deranged monogloved chopsocky experts and fedora-wearing, flask-in-bottom-drawer newsies alike, all thanks to the mighty powers of the Munificent Plutonium Wrench.