Jalopnik: ads, marketing

Biker Babes Marketing Is A Brilliant Idea

Ben Wojdyla — Thu, 04 Sep 2008 14:40:00 EDT

Within the biking community, a woman driving her own motorcycle is more rare than an operational Harley Shovelhead, and as a result, people gawk when they see one on the road. With those eyeballs captured, what better way to capitalize on them than by doing some advertising? Biker Babe Marketing founder Leslie Slaasted developed a detachable advertising banner which holds a billboard, instantly creating a mobile marketing delivery system virtually guaranteed to be more effective than a billboard truck. What's especially genius about this is these women are getting paid to go riding all day. Consider us impressed by the creativity and jealous of the ride time.

[Biker Babes Marketing via Motorcycle USA]

The BMW 3-Series Is A Cult On Wheels, Makes For A Good Commercial

Ray Wert — Fri, 12 Oct 2007 11:00:00 EDT

Yes, the BMW 3-Series is a religion to many — a part of pop culture, a subculture. Heck, it's like Joseph Stalin or Kennedy — it's a cult of personality. And it also makes for a killer car commercial. In a world of watered-down attempts at humor and silly jingles — this 3-Series commercial stands out. It's an ad that's does what ads about cars with a history should be doing — drawing upon that history and the positive emotions associated with it to use to sell the present day car by showing us the new version of the ride with a clear white background — a lack-of-color representing the endless possibilities of the future. Don't get us wrong, it's no Ferrari Shell ad, and it's no Michael Bay Chevy ad — but it does succeed where many recent commercials have failed — it made our pulses quicken and lean forward to pay closer attention. What more does an advertiser want?

Chinese Man Takes Car Commercial Too Far, Builds Transformer Out Of Citroen

Ray Wert — Wed, 10 Oct 2007 20:30:00 EDT

According to our gadget-obsessed brothers, a man in China spent $8,000 to build his very own Transformer out of a Citroen. We feel like we've seen this before — again and again and again. All we're hoping is it's lead-free. [UPDATE: Now we've got video!]
[via Gizmodo]