Ad Watch - Jalopnik

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"I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
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MaWeiTao
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
Not only is the commercial utter nonsense but that final reveal animation of the Jeep is amateurish at best. #jeep
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Elhigh
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
I am Jeep.

Where you want to go, I'll get you there. And back again.

When you want to achieve more, I'll boost you up. When the bottom falls out, I've got your back.

I'm not the Grand Canyon. I am the Colorado River. I'm not the Sahara Desert. I'm the scirocco winds.

Whatever stands between you and your destination, I can surpass it. Born of international fury, tempered in corporate fires, I am the survivor.

I am Jeep.

Hey, Chrysler, that's a freebie. #jeep
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wrx-tyrannosaurusWrx
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
I don't really get it. When did a Jeep become a DeLorean? #jeep
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I was drivin' that Model A
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
No Corinthian leather, no Lee Iacocca, no mud, no, well, anything.

Epic FAIL.

I can make a better commercial for an off-roader with my W124 Mercedes and an old Sony Hi-8 camcorder.

/looks to see if batteries are charged #jeep
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weatherman
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
I saw this the other day and it really made no sense to me. It didn't seem to broaden the market, and it certainly didn't appeal to me - and I'm a Jeep guy. I don't know what they were aiming for there - maybe a little Fight Club vibe or something? Whatever it was, it failed. #jeep
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Joe-Btfsplk
11/06/09

@weatherman: Agreed. "I live, I ride, I am Jeep?" WTF!? Who is their target market with this crap?.....5th graders don't buy trucks. #jeep
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weatherman promoted this comment Edited by Joe-Btfsplk at 11/06/09 4:03 PM Joe-Btfsplk was starred Joe-Btfsplk was unstarred

powermatic
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
The worst part is that it doesn't make sense-

1-if you're 'riding' in a car, you're sitting in the passenger seat. One 'drives' a car. Believe me, many meetings were held to debate the choice of the word 'ride' over the word 'drive'-"but 'ride' sounds more exciting, like riding a motorcycle" etc.

2-the commercial implies that you should walk away from your mind-numbing, soulless existence-i.e., your job and replace it with Jeepin', 24/7. I'm sure the significant other will be thrilled about that life-changing revelation.

Yeah, I know, it's an ad, so looking for logic is like kissing the Blarney Stone, but this one seems particularly egregious. And it didn't convince me to buy a Jeep. #jeep
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günter macbeetle, codename: chrystlubitshi
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
wow.. ummm ... brought to you by carl's junior #jeep
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Mobius
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
Veni, Vidi, Cherokee. #jeep
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GreenN_Gold
11/06/09

In reply to "I Live. I Ride. I Am. Jeep." Ad Will Not Conquer
My name is Jeep. My ad is dull...?

I can't watch these videos here, and haven't seen this or the Ram ad yet on TV. I saw a new ad for the Journey which I thought was better than ok. All these ads are working on some level, because everyone is talking about them, even if it IS just to ridicule. #jeep
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Alfisted
11/06/09

In reply to First "My Name Is Ram: My Tank Is Full" Ad, For Real
Remids me of "the road" ad from What Women Want. That was also overwrought and corny. #chrysler
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ArtForge
11/05/09

In reply to My Name Is Irony
I wonder how much it cost them to fly the helicopter out there to put the truck up on the rock? #lolcars
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HoonThatFerrari
11/05/09

In reply to My Name Is Irony
All I want to know is why he feels compelled to try & go over that rock in the first place, when he's got like 50 square miles of flat ground around him. #lolcars
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Elhigh
11/05/09

In reply to My Name Is Irony
Why the hell not? My dad's VW could do this. My 4x2 Toy could do this.

It's time for a new boilerplate: Do not lawyer up. #lolcars
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FrankGrimes
11/05/09

In reply to My Name Is Irony
Hey I complained about this first! #lolcars
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I was drivin' that Model A
11/05/09

In reply to My Name Is Irony
Looks like someone needs glasses if they can't avoid a rock this size in the middle of what appears to be a snowy lake bed. #lolcars
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