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industry news

Toyota Wants To, Like, Get Its Reliability Crown Back

Ad Age has a engagingly defensive Q&A with Toyota GM Bob Carter today. Carter mainly addresses the issue of getting Consumer Reports to once again reflexively vouch for his brand's reliability, sans testing. But he also gets called on the carpet for declining 2007 Corolla sales, and goes all Moon Unit in response: "We did, like, 325,000 units last year," he presumably sputtered. Follow the link to observe him beat back attacks on Toyota's warranty, its hybrid hegemony and the gradual Lexus-ification its price-creeping SUVs. [Ad Age]

3:45 PM on Mon Feb 18 2008
By Matthew DeBord
1,201 views, 35 comments

Latest by danio3834: @thatguy01: that doesnt make the data any better. Why not reserve judgement until actual data is collected? They do that more »

industry news

Hyundai's Ad Agency to Get Crack at Redemption on Super Sunday

Hyundai has finally conquered its case of cold feet over a significant ad buy for Feb. 3's Super Bowl broadcast. Ad Age reported last week that the carmaker—which bought two 30-second spots in the second half, probably to introduce its new Genesis sedan—has squelched its anxiety regarding the creative capabilities of its agency, San Francisco's Goodby, Silverstein & Partners. This is a big second chance for the shop, which won the Hyundai account in early 2007 but then developed several campaigns that, according to Ad Age, disappointed an automaker that's striving to penetrate the U.S. market in a more aggressive fashion, with upmarket product. More »

11:15 AM on Mon Jan 21 2008
By Matthew DeBord
1,441 views, 10 comments

Latest by Gaseous Clay: Single best auto commerical ever was a spoof in 1993. Saturday Night Live. The Infiniti Toilet. God I more »