Normally airline advertisements try to hook with you with Great Deals™ or an awkward rendition of your grandpa’s favorite song. Not Delta’s latest advertisement. This Delta ad reminds us of the miracle of flight, and opens our eyes to our potential.
Stop motion artist PES just released Paper, a short film turned ad depicting just some of the iconic vehicles throughout Honda’s history. How many of the motorcycles, cars, boats, and planes can you name?
This is not an optical illusion, but it takes advantage of exactly the same principles that make optical illusions work: Our eyes and brain don't scan reality like a camera does. Instead, the brain interprets external inputs, building its own reality. No spoilers, just watch.
Europeans think German automaker Opel is an extremely boring brand so, for their Danish campaign, they decided to hire a hypnotist to wipe people's minds clean of any preconceptions. Then they let them test a car and, apparently, they loved it—or maybe the hypnotists tricked them about that too.
This ad by Honda uses forced perspective and anamorphic optical illusions to screw up your mind. No computer animation is involved—just clever camera work and paintings on the ground.
We all have been there; browsing the classifieds on Craigslist. You see a car that sounds pretty good so you click it. And then, it all goes downhill. No pictures. A specs sheet copied and pasted from Edmunds. A one sentence blurb saying “Call so and so for a showing at 555-555-5555.” The ones that speak no english.…
In the summer of 2011, I was having a breakfast with my English friends at a posh restaurant on the bank of the Danube, and we started an argument about cars. That wasn't surprising, since after finishing our coffees, we were about to go on short road trip to Etyek, a wine region not far from Budapest. Two cars were…
Chrysler's Clint Eastwood ad was the most controversial commercial (for various reasons) of this year's Super Bowl. But it wasn't controversial enough that someone acting on behalf of the NFL should have had it pulled off YouTube. How and why they did it demonstrates just how easy it is for someone to falsely claim…
L.A. Lakers star Kobe Bryant hasn't come close to Michael Jordan's record of corporate endorsements, but as this Chinese ad for Smart shows, he's honing the necessary skills, such as Beijing-quality stunt driving and one-handed nailing of art thieves.
On the surface, it is negative space, an environment defined by what it lacks. We immerse ourselves in it so often that we take it for granted. It is nighttime, and it is perfect for driving. Are you still asleep?
We sometimes come across a funny ad that we just don't get. We get these ads for the Renault Logan. They're crude, of questionable taste and utilize glorious word mashing URLs.
This print ad was created by South African-based Ogilvy for VW to show off — actually we're honestly not sure what they're trying to show except for this unlikely duo caught in a compromising situation.
With everyone looking forward to the new James Bond movie, Quantum Of Solace, there isn't a brand out there that doesn't want a slice of juicy cross-promotion. We can't imagine Bond to be the type that would prefer a sugar-free cola over a normal Coke, but that doesn't matter right now. We're just let down by how…