Boring automaker hypnotizes customers to make them like their cars

Europeans think German automaker Opel is an extremely boring brand so, for their Danish campaign, they decided to hire a hypnotist to wipe people's minds clean of any preconceptions. Then they let them test a car and, apparently, they loved it—or maybe the hypnotists tricked them about that too. » 5/29/14 8:51am 5/29/14 8:51am

Tips To Make Me Want To Respond To Your Craigslist Ad

We all have been there; browsing the classifieds on Craigslist. You see a car that sounds pretty good so you click it. And then, it all goes downhill. No pictures. A specs sheet copied and pasted from Edmunds. A one sentence blurb saying “Call so and so for a showing at 555-555-5555.” The ones that speak no english.… » 7/19/13 2:13pm 7/19/13 2:13pm

The Commies Were Serious About Selling Trabants To The West

In the summer of 2011, I was having a breakfast with my English friends at a posh restaurant on the bank of the Danube, and we started an argument about cars. That wasn't surprising, since after finishing our coffees, we were about to go on short road trip to Etyek, a wine region not far from Budapest. Two cars were… » 1/21/13 12:00pm 1/21/13 12:00pm

EXCLUSIVE: How The NFL Fumbled Chrysler's Commercial

Chrysler's Clint Eastwood ad was the most controversial commercial (for various reasons) of this year's Super Bowl. But it wasn't controversial enough that someone acting on behalf of the NFL should have had it pulled off YouTube. How and why they did it demonstrates just how easy it is for someone to falsely claim… » 2/07/12 1:30pm 2/07/12 1:30pm

Aston Martins Look Lame In New James Bond-Flavored Coke Zero Commercial

With everyone looking forward to the new James Bond movie, Quantum Of Solace » 9/19/08 12:20pm 9/19/08 12:20pm, there isn't a brand out there that doesn't want a slice of juicy cross-promotion. We can't imagine Bond to be the type that would prefer a sugar-free cola over a normal Coke, but that doesn't matter right now. We're just let down by how…