2015 Acura TLX Is Not For Pussies, Acura Marketing Department Says

Hey brah! 'Sup, brah. You like karate-chopping bricks? Dropping the mic on purpose? Crushing your boss's NCAA bracket? Puking at your sister's wedding? Have we got the car for you: the 2015 Acura TLX! No, for real, brah. » 3/25/14 10:40am 3/25/14 10:40am

Acura Will Be OK With More Distance From Honda

Acura has been a little bit of a joke lately. They've become a brand about shield grilles, crazy headlights and cars that are about as memorable as a trip to Dunkin' Donuts. That could be why Honda's made some recent moves to show they're serious about making good Acuras. » 3/10/14 10:00pm 3/10/14 10:00pm

Acura Is Slowly Committing Suicide

This was originally going to be a piece in which I congratulated Acura for inventing a 2006 Lexus IS350 with their grille on it, a vehicle they refer to as the TLX Concept. But I won't do that. There's no point in poking fun of Acura anymore. » 1/15/14 1:30pm 1/15/14 1:30pm

The 2015 Acura TLX Will Be 'Tidier And Emotional'

Acura is killing off the TL and fully acceptable TSX in favor of the 2015 TLX, completing a triple-X lineup that includes the ILX and the RLX. They're also describing this sedan with a bunch of buzzwords that make me think Acura still doesn't know what the hell they're talking about anymore. » 12/19/13 10:00am 12/19/13 10:00am

Jerry Seinfeld's Vision For The Future Of Car Advertising Is Amazing

Car advertising is missing something. Some pizzazz. Zork. Kapowie. The it factor. Jerry Seinfeld knows it. And he just teamed up with Acura to make some of the finest car ads you'll ever see. » 12/17/13 11:35am 12/17/13 11:35am

Feds To Investigate Tesla Model S Fires, Acura Knows Its Cars Suck

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:30 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 11/19/13 9:30am 11/19/13 9:30am

Jerry Seinfeld Thinks Car Advertising Stinks

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 10/04/13 9:15am 10/04/13 9:15am

Acura's New Ads Prove Acura Has No Idea What It's Doing

Who's got a convenient vomit receptacle? Best grab one, friends, because we're going to be looking at Acura's new ad campaign, and it's so laden with self-righteous and confused, first-year-art-school pretention that a nice vigorous upchucking is the only response. » 9/24/13 1:15pm 9/24/13 1:15pm

2013 Acura TL: The Keyless Access Special Edition

Acura's Special Editions department has announced this new version of the TL that's just gone on sale. It's, um, special because of its wheels that are different. It also has a new badge, though there's no indication about the exuberance of the font on the badge. » 6/09/13 3:00pm 6/09/13 3:00pm

Acura Concept SUV-X Is NSX-Esque And That Ain't Bad

Just as everybody else seems to be doing this week, Acura is gearing up to focus on the China, now the largest car market in the world. To that end, they've decided to debut a concept outside of North America for the first time, by revealing its Acura Concept SUV-X at the Shanghai Auto Show. » 4/21/13 12:41pm 4/21/13 12:41pm