In 1989, when GM took over, Saab was losing around $4,000 for every car they built. Swedish analysts (sure, børk børk børk) agree that Saab's car building arm has never been anything but a huge loss machine.
In the fifties and sixties, the airplane manufacture was used to underwrite car production. Later, Scania's profitable trucks paid for the cars. By 1989 the situation had become untenable, but GM was convinced to shoulder the burden - not really a good idea for anyone involved.
Saab would have been dead for twenty years if it wasn't for GM, but I think that might have been better than Saab's zombie existence as of late. The 9-7X is better not mentioned at all.
I think that in a world where everyone who spends premium money demands nineteen-inch wheels, racing suspension, racing heritage, 500 horsepower and a slushbox and pretend off-road capability, Saab (just like Lancia) loses its raison d'être. You cannot make a Saab to compete with the 3-series without removing what made it a Saab to begin with, Koenigsegg or no Koenigsegg. The world made itself to stupid to appreciate Saab, and thus, Saab has to cease to be.
@Mr.choppers - Delenda Carthago Est: I've said this before - in the 1980s, Saab tried to go upmarket into BMW and Audi territory with the 900 and 9000 models, all in the quest for greater profits. Saab's natural market - quirky, fun, and relatively-inexpensive cars - was abandoned so that it could become a "luxury" make. The ploy worked for a little while, but it ended up driving Saab into the wall by 1989.
@tonyola:
Well, Saab was losing money in the fifties, sixties, seventies and most of the eighties too. It was essentially just the pride of the Wallenberg family that kept Saab running as long as it did, and the Wallenbergs' willingness to plunder the profitable bits of the Saab-Scania corporation. Saab managed a (very) few profitable years early in the eighties but were unable to afford the continuous development necessary to the luxury buyer. V6, 4WD and a new Sonett would have made things different, but there wasn't any money. By the time GM arrived, it was already too late, and GM went on to make bad things worse.
Another problem was that Saab was always meant to be an everyday car in Sweden but marketed as luxury abroad. The size of the Swedish market helped make this an impossible situation. Today perhaps a classy and smart compact Saab might have a chance, aiming for Mini or VW buyers in the US, but as a prestige brand I think they're well and truly done.
Gavin claims the last really good Saab was a 99 Turbo? Seriously? (900 SPG, 9000 Aero).
As far quirky goes, my 2001 9-3 is about as quirky as they come. GM didn't quite get rid of the individuality. But they did get rid of the quality.
Saab's not the only one. Both Lancia and Citroen are basically dead to me, even though their brands live on (they can thank their home market brands for that). Saab's brand will probably live on, but those who have driven the original won't recognize the Saab-ness.
@brandegee: While I agree with your assessment of SAAB (boring rebadged GM), I don't agree with your dismissal of Lancia and particularly Citroën. Citroën is still one of the biggest manufacturers all over Europe (#7 in my country, the Netherlands, far ahead of brands like Honda and BMW [www.autoweek.nl] ) and elsewhere (just not NA), and although they've lost their quirkiness around 1990 (with the exception of the XM), they've somewhat regained it in recent years. Lancia has the new Delta and until last year the Thesis.
@brandegee: To an Englishman, the 9-3 will hardly qualify as quirky, as it's not much more than a reskinned and reengined Opel/Vauxhall Vectra with the ignition on the floor and a really good heater.
@duurtlang: Yeah; it's hard to look at a C6 and not think quirky. It's got some weird features on it too, none of which I can think of at the moment. Which I suppose means they're both complicated AND petty. Perfect!
It's funny really. My wife, who is only as much of a car enthusiast as I can make her, was mentioning the other day how disappointing SAAB has become. She is the quirky individualist that associates with other such brands like VW. However, she was lamenting to me that the 9-7x is a nothing but tarted up "chevy blazer" and wondered what happened to the unique hatchback turbos of yesteryear. She was clearly bothered by the demise of brand with which she associated herself. If SAAB didn't become a re-badged, overpriced and boring brand, she would in fact consider the purchase of one. Sadly, it did.
@AustinMiniMan: Wow, that's some serious cloning. I would put an Envoy Denali at 3 points, the Ascender at 8 (they sold what, like 10 of them), the Rainier at 6, and 9-7x at 9. Reserve 10 points for the 9-7x Aero!
@F1Morgan: Saabarus are definitely full of win. The problem with WRX's is they're ugly and have shitty interiors, and the 9-2x fixed both of those problems. The thing that kept my from buying one was I was scared to get an orphan car. Saab dealers didn't know how to work on them, and Subaru dealers wouldn't work on them, so...
@AustinMiniMan: Yeah I was thinking of putting all Subie gear in the Saab, I am an engineer and I can do anything on a vehicle if I read up on the specs. I haven't looked at the car at all I just thought it would be nice to have a Saab (I'm from Sweden) with the Subie mechanicals! It must fit if they share a lot of the design I would think...
I can't help but wonder if anyone actually read the original story, certainly the summary isn't helping at all. This guy Richards quit because he got a counter-offer from his previous company, I guess they really missed him, and he wasn't comfortable with the management shakeup at GM.
I probably would have done the same. Who the hell knows what's going on at GM right now. It might be for the better, but given the past few decades I'm not particularly confident. They've got a few great cars but they just seem unable to set things right, for a ton of reasons.
The guy could have left for a hundred reasons, some having nothing to do with either his abilities or the viability of GM.
That said, if the guy bailed because of the fear-based, "fix it now!" attitude of GM's new CEO, perhaps that's a good thing. GM lifers did get too complacent. They did lose touch with reality. So if this guy wasn't up to the challenge, better to decide that now.
You'd think a guy who is good enough to reach the General Manager's position would be able to handle a little heckling from the peanut gallery.
After his outburst, it is probably a wise move to resign before he gets fired. I guess things must be really tense at RenCen for the guy to lose it after only 9 days.
after reading the Detroit News piece I'm pretty worried that if they're scaring ALL of the GM lifers out there will be no one left with enough experience to steer the boat. Or help paddle.
Fritz might have let the Opel, Saturn and Saab deals fall apart, but he wasn't pissing away the core brands. Now 3 of those brands have questions in leadership positions. Including Chevy...which is kind of important and about to launch its most important product...Cruze. Not volt.
Cruze was already shot in the foot launching to the public with 40 mpg on the day after fritz was fired and got no attention.
12/11/09
In the fifties and sixties, the airplane manufacture was used to underwrite car production. Later, Scania's profitable trucks paid for the cars. By 1989 the situation had become untenable, but GM was convinced to shoulder the burden - not really a good idea for anyone involved.
Saab would have been dead for twenty years if it wasn't for GM, but I think that might have been better than Saab's zombie existence as of late. The 9-7X is better not mentioned at all.
I think that in a world where everyone who spends premium money demands nineteen-inch wheels, racing suspension, racing heritage, 500 horsepower and a slushbox and pretend off-road capability, Saab (just like Lancia) loses its raison d'être. You cannot make a Saab to compete with the 3-series without removing what made it a Saab to begin with, Koenigsegg or no Koenigsegg. The world made itself to stupid to appreciate Saab, and thus, Saab has to cease to be.
12/11/09
12/11/09
12/11/09
12/11/09
Well, Saab was losing money in the fifties, sixties, seventies and most of the eighties too. It was essentially just the pride of the Wallenberg family that kept Saab running as long as it did, and the Wallenbergs' willingness to plunder the profitable bits of the Saab-Scania corporation. Saab managed a (very) few profitable years early in the eighties but were unable to afford the continuous development necessary to the luxury buyer. V6, 4WD and a new Sonett would have made things different, but there wasn't any money. By the time GM arrived, it was already too late, and GM went on to make bad things worse.
Another problem was that Saab was always meant to be an everyday car in Sweden but marketed as luxury abroad. The size of the Swedish market helped make this an impossible situation. Today perhaps a classy and smart compact Saab might have a chance, aiming for Mini or VW buyers in the US, but as a prestige brand I think they're well and truly done.
12/11/09
As far quirky goes, my 2001 9-3 is about as quirky as they come. GM didn't quite get rid of the individuality. But they did get rid of the quality.
Saab's not the only one. Both Lancia and Citroen are basically dead to me, even though their brands live on (they can thank their home market brands for that). Saab's brand will probably live on, but those who have driven the original won't recognize the Saab-ness.
12/11/09
12/11/09
12/11/09
And it's not half bad looking either.
12/11/09
12/11/09
Trailblazer! 2 Points
Envoy! 1 Point
Envoy Denali! 2 Pointss
Trailblazer SS! 5 Point
Bravada! 8 Points
Ascender! 6 Points
9-7x! 10 Points
Rainier! 7 Points
It can be tough riding somewhere with the two of us.
12/11/09
Maybe we should look at sales numbers...
12/11/09
12/11/09
01:34 AM
12/10/09
I probably would have done the same. Who the hell knows what's going on at GM right now. It might be for the better, but given the past few decades I'm not particularly confident. They've got a few great cars but they just seem unable to set things right, for a ton of reasons.
12/10/09
12/10/09
A: Not as many as we thought.
12/10/09
That said, if the guy bailed because of the fear-based, "fix it now!" attitude of GM's new CEO, perhaps that's a good thing. GM lifers did get too complacent. They did lose touch with reality. So if this guy wasn't up to the challenge, better to decide that now.
But again, who really knows?
12/10/09
12/10/09
12/10/09
After his outburst, it is probably a wise move to resign before he gets fired. I guess things must be really tense at RenCen for the guy to lose it after only 9 days.
Wait........ what?
12/10/09
What's unemployment right now? 10%? Cheeky bastard.
12/10/09
12/10/09
12/10/09
Fritz might have let the Opel, Saturn and Saab deals fall apart, but he wasn't pissing away the core brands. Now 3 of those brands have questions in leadership positions. Including Chevy...which is kind of important and about to launch its most important product...Cruze. Not volt.
Cruze was already shot in the foot launching to the public with 40 mpg on the day after fritz was fired and got no attention.
Really makes you wonder.
12/10/09
12/10/09
12/10/09
12/10/09
Haven't seen the movie in 10 years, but those are the only two things I remember.
12/08/09
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12/08/09