Soichiro Honda's fuel of choice in his youth was high-test sake. He marked his wedding by dancing naked, raced through a life-threatening crash and drove a car filled with geishas off a bridge. (Everyone lived.) Then he founded Honda and found his greatest success breaking convention.
Thanks to a Honda embargo, I can't tell you many details about the 2012 Civic line, including the new Si. But I can show you the unfinished commercials a Honda dealer threw up on YouTube touting the Si's 201 hp.