By the way, try saying that headline ten times fast.

Channeling the immense buzzing marketing power of social media, de Nysschen says, "I do not specifically recall using the term "car for idiots" during my informal conversation with the writer."

In the tricky language of PRese "can't recall" translates to "I said it, but man, that was a dumb thing to say!" If de Nysschen had wanted to utterly refute the statement, he would have said, "I didn't say it" or "I was misquoted." Still, now it's been posted up on Facebook for all Audi's schoolmates and former girlfriends to read. Ulrich stands by his original story, which remains unaltered at MSN Autos.

De Nysschen then continues, by writing on his wall, "the feasibility of the Chevrolet Volt as a concept is questionable." Which we admit does sound a lot better than yesterday's outright dismissal of electrics in favor of clean diesel, especially considering Audi is bringing an electric R8 to the Frankfurt Motor Show. As one of Audi's Facebook friends then responded, "cumm onn pplll!!1!"

De Nysschen was speaking to MSN Autos about his frustration things were swinging in the favor of gasoline/electric hybrids over clean diesel technology. He believes consumers have been "hoodwinked" into thinking hybrids are the only answer to eco-friendly cars.

He described the Chevy Volt as "A car for idiots," before adding sarcastically, "They're for the intellectual elite who want to show what enlightened souls they are."

De Nysscen argues that clean diesel could have an immediate impact on national carbon emissions and the overall amount of fuel used, where, in contrast, Hybrids and electrics won't have a demonstrable impact on either for many years to come.

So, Mr. de Nysschen, why can't American consumers buy an A4 with a turbo-diesel and a manual transmission? [via MSN]

This story's still developing, but if our sources are correct, it would blow the Toyota Prius out of the water. Heck, it'd blow every other vehicle currently on the market out of the water with the exception of the Tesla roadster — and that's no four-door mid-size sedan. So for GM this represents a huge marketing coup — the ability to claim the most fuel efficient vehicle in the world and a big blow to detractors who claim the big, sweaty 'merican manufacturer can't build quality products.

We'll have more out of GM's Warren Technical Center as the General holds their big product showcase event throughout the day.

The Chevy Cruze-based development mules will slowly be replaced by these close-to-production Volt bodied prototypes, marking a huge leap forward in the step to electrified propulsion. GM's says that it will build up to 80 Volt prototypes for testing out on public road over by October which will help engineers sort out all the little issues with the vehicle before it goes on sale to the public.

Andrew Farah, GM's Chevy Volt Vehicle Chief Engineer wrote in a Volt blog post;

We're producing a few Volts per week now, but we'll quickly ramp up to 10 per week and will have approximately 80 pre-production vehicles built by October. By exceeding our own pre-production deadlines it allows us additional time to refine the vehicle. We've already discovered a few small tweaks we need to make, but nothing out of the ordinary for this stage of development.

With pre-production Volts now running around Metro Detroit, who's up for a game of Volt-spotting?

HOLDEN VOLT PROVIDES GLIMPSE OF AUSTRALIA'S DRIVING FUTURE

GM Holden has released the first images of the highly anticipated Volt extended range electric vehicle as it will appear on Australian roads.

The images, which show a right-hand-drive version of Volt sporting Holden badges on its aerodynamic front and rear, were released as part of Holden's presentation at the Melbourne International Motor Show.

It is a local take on the vehicle that has won widespread acclaim for its ability to travel up to 64 kilometres on electricity before using petrol or producing exhaust pipe emissions.

GM Holden Chairman and Managing Director Mark Reuss said the company had been overwhelmed by public interest in Volt since announcing it would launch in Australia in 2012.

"We think Volt has the potential to change the game in Australian motoring," Mr Reuss said.

"Since we announced our plans to introduce Volt to Australia, we have been overwhelmed by public interest in the car and the technology that makes it work.

"There is no doubt that Volt's advanced propulsion systems represent some of the most exciting alternative fuel developments in motoring.

"At Holden, we believe Volt will play an incredibly important role in our efforts to make motoring better for the environment," he said.

General Motors estimates that compared to similar sized petrol-powered vehicles, Volt will save motorists up to 1892 litres of fuel a year. This is based on US research that identifies 75 per cent of commuters travel an average daily distance of less than 40 miles (64 kilometres).

When Volt's battery energy is depleted, a small petrol engine generates enough electricity to power the vehicle for hundreds of additional kilometres.

GM also calculates that charging the vehicle at night through a standard power outlet will use less electricity annually than an average household refrigerator.

Volt is planned for manufacture at GM's Detroit-Hamtramck Assembly and is scheduled for launch in the US in late 2010. The right-hand-drive version will launch later.

Volt – How The Technology Works

Volt is an Extended-Range Electric Vehicle (E-REV). In a significant advance from conventional hybrids , it uses electricity to move its wheels at all times and speeds.
For trips of up to 64 kilometres, Volt is powered solely by the electricity stored in its battery without using petrol or producing exhaust pipe emissions.
When the battery's energy is depleted, a small petrol-powered engine generates electric power for the vehicle to travel hundreds of additional kilometres .
Advanced technology enables the vehicle's battery to be charged in less than three hours on a standard 240v power outlet. Charge times are reduced if the battery has not been fully depleted.
GM estimates that compared to petrol-powered vehicles that average 7.8 litres of fuel per 100 kilometres, Volt will save motorists up to 1892 litres of fuel a year.

Volt – Vehicle Details

The design of the Volt production car has evolved from an original concept that was unveiled at the 2007 North American International Auto Show in Detroit.
General Motors created an energy efficient design for the production vehicle, resulting in one of the most aerodynamic cars in the company's history.
Many of the design cues from the concept car have been carried over in the production Volt, including the closed front grille, athletic stance and rear design graphics.
Inside, Volt will offer the space, comfort, convenience and safety features that customers expect in a four-passenger sedan.

Volt – Battery Details

GM will establish the first lithium-ion battery pack manufacturing facility operated by a major automaker in the United States to produce the Volt's battery pack system.
It consists of lithium-ion cells that are grouped into modules, along with other key battery components.
The plant will be located in Michigan, subject to negotiations with state and local government authorities. Facility preparation will begin in early 2009, with production tooling to be installed mid-year and output starting in 2010.

Despite reports to the contrary, and despite construction contracts being canceled by GM, spokesperson Sharon Basel told us via e-mail the General's committed to building their new 1.4-liter engine for the Chevy Volt and the turbo version for the Chevy Cruze (above) in Flint:

"Our plans to build the 1.4L Family 0 engine for the Volt and Cruze in Flint have not changed. In December we announced we would delay construction of a new plant. At that time we made decisions necessary to conserve capital. We continue to hold our timing, but yesterday it was necessary to make decisions on related construction contracts so we wouldn't incur any additional costs."

Additionally, Basel told the Flint News GM was examining all options — including using existing buildings on site.

Our take is GM's looking to cut every short-term cost possible as they try to buy time until a federal solution arises to the Carpocalypse. For the moment, the most pressing vehicle to bring to market is the Chevy Volt. Given the initial low volume, GM will import 1.4-liter engines...err..range extenders from their European plant. The Chevy Cruze has been pushed off a year, so the need for the Flint engine plant to be built right now doesn't make a whole lot of sense. Thus the delay announced late last year.

However, Flint should expect without further federal funds — or a pre-packaged bankruptcy of some sort — they won't be seeing that plant anytime soon.

* As we mentioned in yesterday's coverage on the Cadillac Converj Concept, the system which has had the development name "E-Flex" has been changed over to "Voltec"

* Design development and production of advanced battery technologies will be a core competency for GM going forward.

* Voltec T-Pack battery for the Volt will be built in the United States, it'll be the first major battery plant in the United States. Current plan is the locate the plant somewhere here in Michigan, but it's currently still in negotiations with suppliers and the Michigan Goverment

* LG Chem has been selected as the battery cell supplier for the Volt's battery pack.

* GM will open the largest battery lab in the US later this year, clocking in around 31,000 square feet, intended to accelerate battery technology development. Current plans, subject to negotiations the facility will be in Michigan.

* GM is planning to bulk up it's battery engineering staff, hiring up to 200 new engineers in the coming year.

* GM will cultivate relationships with battery suppliers like A123 Systems and Hitachi, as well as integrators like Cobasys.

* GM is forming a partnership with University of Michigan for a new lab at their Ann Arbor campus, as well as a new course curriculum associated with it.

Chevrolet Volt Battery Packs Will Be Manufactured by General Motors in the United States

GM will establish the first lithium-ion battery pack manufacturing facility in the United States operated by a major automaker
LG Chem has been selected to supply the lithium-ion battery cells for the Chevrolet Volt
Advanced battery strategy strengthens GM's capabilities to develop hybrid and electric vehicles
GM will open a new automotive battery lab - the largest of its kind - in the United States to further strengthen design, development and testing capabilities
A partnership with the University of Michigan has been established to develop a specialized curriculum for battery engineers
Volt Battery 101 and Glossary of Terms [pdf]

DETROIT - The Chevrolet Volt, an extended-range electric vehicle that delivers up to 40 miles of gasoline- and emissions-free electric driving, will use battery packs manufactured in the United States by General Motors, Chairman and CEO Rick Wagoner announced at the North American International Auto Show.

GM will establish the first lithium-ion battery pack manufacturing facility operated by a major automaker in the United States to produce the Volt's battery pack system. It consists of lithium-ion cells that are grouped into modules, along with other key battery components.

The plant will be located in Michigan, subject to negotiations with state and local government authorities. Facility preparation will begin in early 2009, with production tooling to be installed mid-year and output starting in 2010.

"The design, development and production of advanced batteries must be a core competency for GM, and we've been rapidly building our capability and resources to support this direction," Wagoner said. "This is a further demonstration of our commitment to the electrification of the automobile and to the Chevrolet Volt - a commitment that now totals more than $1 billion."

The Volt's lithium-ion battery cells will be supplied by LG Chem. Compact Power Inc., a subsidiary of LG Chem based in Troy, Mich., will build battery packs for Volt prototype vehicles until GM's battery facility is operational. A joint engineering contract with Compact Power and LG Chem also has been signed to further expedite the development of the Volt's lithium-ion battery technology.

GM has been testing battery packs for the Volt, powered by cells from LG Chem, for the past 16 months. These tests - both on the road and in the lab - have provided invaluable insight into lithium-ion battery technology.

"Our selection of LG Chem was based on performance, production readiness, efficiency, durability and LG Chem's demonstrated track record of exceptional quality," Wagoner said. "At GM, we believe the technical strengths of LG Chem, combined with our own engineering and manufacturing expertise, will help position us as a key player in the development of electrically driven vehicles today and in the future."

GM's advanced battery strategy

"Our announcements are part of a comprehensive advanced battery strategy for GM that is expanding along two pathways," Wagoner said. "First, we're identifying core competencies - such as battery research, development and assembly - and integrating these fundamentals into our product development and manufacturing operations. We believe this will become a competitive advantage for GM, and will be critical to GM's long-term success. Secondly, we're building a roster of battery suppliers and academic experts from around the globe, and leveraging their specialized abilities to develop battery chemistries and cell designs, as well as future automotive battery engineers."

Key elements of GM's advanced battery strategy include:

Opening the largest automotive battery lab in the United States (31,000 square feet / 3,251 square meters) that will be capable of testing new energy storage system technologies, as well as lithium-ion and nickel-metal hydride batteries, to accelerate the domestic development of advanced battery technology and lead GM's network of existing labs in Honeoye Falls, N.Y.; Warren, Mich.; Torrance, Calif.; and Mainz-Kastel, Germany. This new battery lab will be located in Michigan, subject to final negotiations with state and local authorities
Continuing to ramp-up "in-house" battery-development capability by increasing the staff of GM's global hybrid, electric vehicle and advanced battery organization to several hundred engineers in 2009, including more than 200 currently dedicated to advanced battery technologies
Joining with the University of Michigan to create a new automotive advanced battery lab in Ann Arbor, Mich., and a specialized curriculum within U of M's College of Engineering to develop automotive battery engineers
Continuing to grow and establish a robust lineup of battery suppliers for cell development and manufacturing and battery integration expertise, with companies such as LG Chem, A123Systems, Hitachi Ltd., Compact Power and Cobasys
Collaborating with government organizations and industry consortia, such as the U.S. Department of Energy; United States Council for Automotive Research; the United States Advanced Battery Consortium LLC; and Electric Power Research Institute to advance the development of hybrids, plug-ins and electric vehicles, and related electric infrastructure to support those vehicles
Energy alternatives and advanced technologies that reduce dependency on petroleum, improve fuel economy and reduce emissions are the keys to developing sustainable transportation. GM is pursuing several options to best meet the varied needs of customers around the world - from advanced gasoline, diesel and biofuel technology to electrically assisted vehicles such as hybrids, plug-in hybrids and - ultimately -electrically driven extended-range electric vehicles and hydrogen fuel cell vehicles. GM believes that electrically driven vehicles, based on battery and hydrogen fuel cell technology, offer the best long-term solution for providing sustainable personal transportation.

In June 2008, the GM Board of Directors approved the Chevrolet Volt program and Voltec™ propulsion system for production starting in late 2010. For trips of up to 40 miles, the Volt is powered by electricity from the grid and stored in its lithium-ion battery pack. Beyond 40 miles, a small engine-generator creates additional electricity to extend the range of the Volt several hundred additional miles. The development of the Volt's 16 kWh T-shaped lithium-ion battery, which is roughly 6 feet long (1.8 meters) and weighs nearly 400 pounds (181 kg), is key to the Volt's success. The production-intent design was revealed in September 2008.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 252,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 34 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Despite the hype, and as I laid out in a piece today for Popular Mechanics, the Volt, Tesla Roadster, the upcoming plug-in Toyota Prius and the Honda Insight will not be what I'd call mass-market game-changers. More like mass-market hype. Sorry Dick and Jane Average, but unless your real name is Matt Damon, Katie Couric or Ariana Huffington, the high price (plus the added pricing on the sticker from the dealer) and low volume will put these technologically magical marvels of engineering outside your reach.

Unfortunately, it's Dick and Jane Average that will need higher fuel economy the most. That's where the Cruze comes in. When the news of the Cruze, the companion car to the Chevy Cobalt to be built at the General's Lordstown, Ohio plant, first broke with little in the way of details, it was the epitome of a non-event — another attempt by GM to produce something in the econobox range. No reason to think otherwise until the second press conference with GM CEO Rick Wagoner a week later. There he laid out expectations on fuel economy for the Cruze. Thanks to the turbocharged 1.4-liter four-banger under the hood, the Cruze is expected to get the astonishing fuel economy of "over 40 MPG."

Now 40 MPG may not be as good as what the Volt will get, but I can guarantee you it's better than what 98% of the auto-owning population is getting on the roads now. Add to that the Chevy Orlando, a concept MPV to be unveiled along with its platform-mate, the Cruze, at next month's Paris Motor Show. Unlike the Volt, which is all about the marketing of MPG, the Cruze lineup can give GM the upper hand in bringing MPG to the masses. And they've got some seriously sharp-as-a-knife looks.

If GM pulls off the Cruze at these fuel economy numbers and a price in line with the 30 MPG+ marketplace, then they may actually be on to something in the world of the appliance car — and that's what they'll really need to get the company through the first few of their next hundred years.

[ABC News via CarScoop]

Yes friends, we were the first to tell you that the Chevy Volt would be wending its way around town underneath the skin of old, dead Malibus back in September. Now we're the first to show you a picture of a Chevy Volt wending its way around town underneath the skin of an old, dead Malibu. Also, we were like, the second to bring you that Volt video a few weeks ago. So we've got that going for us too. Oh, and then there was that production shot of the Volt we saw at the end of last year. One more feather for the drips-and-dribbles from the General hat. Full spy report from the pride of Brenda Priddy's pride of spy photographers, Chris Doane, below.

The Chevy Volt (test mule)

Today we have the first rock solid evidence that the Chevy Volt has begun development. Hiding under a previous generation Malibu body, we saw GM starting to run the E-Flex powertrain through it paces on the track.

The General will hope to have the Volt on sale in late 2010 as a 2011MY car. However that timing will depend on how well the Lithium Ion batteries development progresses. A task given to Continental Automotive Systems and A123 Systems. It could very well be a 2012MY car by the time Volt's start rolling down the production line.

One thing we do know for sure if that the Volt will be riding on the next gen Delta chassis. This next gen chassis is also know as GM's "Global Compact Car Architecture." According UAW documents, GM seems set to build the Volt at their Hamtramck plant once the G-body Buick Lucerne and Cadillac DTS cease production.
Price wise, GM was hoping for an MSRP of around $30,000. It now seems that number may be closer to $35,000.

Photo Credit: Chris Doane for Brenda Priddy & Co.