Back in the 1980s, the videogame Dragon's Lair used animated cutscenes instead of programmed sequences to portray the action. It was novel, but cumbersome to play. Audi's used the same principle to create the world's first interactive driving game on YouTube.
There's no denying the poor shape of America's roads. You don't have to drive far to find torn up tires on the side of the interstate or crater-sized potholes. Audi's new TV ad, "The Road," makes its point by reminding us of the cracked, distracted roadways we live with day in, day out.
Audi rolled out two new A6 sedans here today. The standard model in a devilish red and the A6 Hybrid, which can travel 62mph on electric power alone by way of a 45hp e-motor, in a more angelic silver.
Audi teased its next generation 2012 Audi A6 this morning, while somewhere in The Netherlands someone was busy photoshopping their watermark on a complete set of press photos. Here's the lighter, trimmer, and more Robert Smith-esque new A6.