Subaru Canada set out to build an ad for the new 2011 Subaru WRX STI powered by the car itself, eventually settling on creating a giant flipbook animation around a racetrack. it's awesome. How they did it below.

This is the 2011 Subaru WRX STI sedan. It's a four-door version of Subaru's legendary rally rocket, and it marks a return to the form factor that made the model famous. Is it any different from its hatchback sibling?

Subaru dropped a 2011 WRX STI on the Nürburgring's Nordschleife with a few "minor" upgrades (like a beefed-up R205 turbocharger). With just a few go-faster parts it dropped a 7:55 'ring run, becoming the... fastest. WRX STI. Ever!! [Subaru]

Homologate [ho'malegat]: verb. 1) approve for sale in a particular market or use in a particular class of racing. 2) express agreement with or approval of. 3) set something up to be loved by Jalopnik. STI sedan, anyone?