Although we already knew Honda would be shooting for a starting price around $18,500, drastically undercutting the new Toyota Prius, but with fuel economy targets out there in the open, we're interested in how they'll hit it.

Jalopnik Snap Judgment: More than likely that frugal figure will be eked out with a lighter version of their 1.3-liter four-cylinder mated to a CVT sporting an aggressive version of Honda's Integrated Motor Assist system. Apparently "Insight" is off the table as a name for the new dedicated hybrid, but we're confident whatever it ends up as will be on the lips of every green wonk and auto journo from here to Timbuktu once the moniker is unveiled later this year in Paris. [Edmunds Inside Line]

Jalopnik Snap Judgment: Considering the Honda hybrid will be coming in a whopping $3,000 less than the base Prius and will wear the depreciation-proof Honda badge, we're betting the number one super-best automaker from the land of the rising sun will be redoubling efforts on its 2010 Toyota Prius. Within three years, we'll be looking at volume sales of high-mileage offerings from Toyota, Honda, Nissan, and GM, among others. A crowded market will mean good times for hybrid lovers (and lots of leftover 2010 Camaros for the rest of us). [NextEnergyNews]