After building up your hopes and dreams about a Chevy Cruze wagon, we're now here to crush them into little bits. The picture circulated this morning was nothing more than a well executed fraud. Doesn't mean GM isn't working on a Cruze wagon, just that this isn't it.

[Original sources: IndianAutoblog via WCF]

This car is almost certainly not the Chevy Cruze, which has already been promised to the Lordstown, Ohio plant. It's most likely another vehicle like the 2011 Chevy Viva, the company's could-be next entry into the subcompact segment.

GM mentions in their release that "leadership has begun discussions regarding selection criteria with Federal and State government officials from Michigan, Tennessee and Wisconsin." We take this to mean there's some hope of getting the best incentives from local officials to maintain and, possibly, expand job opportunities in their respective regions.

It'll be interesting to see what impact government ownership will have on this decision given both Michigan and Wisconsin are swing states and Tennessee could, theoretically, be brought over to President Obama's side in the next presidential election. Whether or not this has any impact on the decision remains to be seen, though someone will argue the decision was political no matter where the plant goes.

Update: an initial version of this story hinted that it could be for Cruze production, which is unlikely given that the production of that vehicle has been promised to another plant. The corrections have been made.

Statement On The Plant Selection To Produce The New Small Car For GM

On May 29, GM announced that we will build a future small, fuel-efficient car in the United States utilizing an existing UAW-GM assembly plant that is currently on standby capacity status. The assembly plants in consideration are Orion (Michigan), Spring Hill (Tennessee) and Janesville (Wisconsin). Given the importance of this small car program, and in an effort to move quickly to identify the plant, GM leadership has begun discussions regarding selection criteria with Federal and State government officials from Michigan, Tennessee and Wisconsin. We hope to identify and announce the future production site of the small car within the next several weeks.

[Source: GM]

Despite reports to the contrary, and despite construction contracts being canceled by GM, spokesperson Sharon Basel told us via e-mail the General's committed to building their new 1.4-liter engine for the Chevy Volt and the turbo version for the Chevy Cruze (above) in Flint:

"Our plans to build the 1.4L Family 0 engine for the Volt and Cruze in Flint have not changed. In December we announced we would delay construction of a new plant. At that time we made decisions necessary to conserve capital. We continue to hold our timing, but yesterday it was necessary to make decisions on related construction contracts so we wouldn't incur any additional costs."

Additionally, Basel told the Flint News GM was examining all options — including using existing buildings on site.

Our take is GM's looking to cut every short-term cost possible as they try to buy time until a federal solution arises to the Carpocalypse. For the moment, the most pressing vehicle to bring to market is the Chevy Volt. Given the initial low volume, GM will import 1.4-liter engines...err..range extenders from their European plant. The Chevy Cruze has been pushed off a year, so the need for the Flint engine plant to be built right now doesn't make a whole lot of sense. Thus the delay announced late last year.

However, Flint should expect without further federal funds — or a pre-packaged bankruptcy of some sort — they won't be seeing that plant anytime soon.

CHEVROLET PRESENTS NEW CRUZE FOR 2009 WTCC
To Continue Chevrolet’s World Touring Car Success

ZÜRICH / WELLINGBOROUGH – Chevrolet Europe has shown the first glimpse of the marque’s 2009 World Touring Car Championship contender, today. The all-new Chevrolet Cruze, which recently premiered at the Paris Motor Show, will continue Chevrolet’s presence in the WTCC, in which the marque so far has won twelve world championship races.

Testing of the new race car – which is the first to start Chevrolet’s new design language in Europe – has already started and is on schedule, and will continue throughout the remainder of the current season and the coming winter. Developed, built, run and driven by the same team and drivers, the Cruze will be all but guaranteed the same speed, reliability and success. The Chevrolet Cruze’s first competitive outing will be in Brazil at the opening round of the 2009 WTCC in Curitiba. In 2009, the WTCC will again visit twelve tracks, in South and Central-America, Africa, Europe and the Far-East.
# QUOTES

Wayne Brannon: “Chevrolet has motorsport is deeply embedded in our DNA. With the new Cruze World Touring Car, Chevrolet continues to embrace its long tradition of winning on and off the track.. In the past four seasons, Chevrolet had distinguished itself in racing with an increasing number of victories, not so different from the record sales growth which has developed in Europe. Again this year, sales are up by 23 percent in the first six month, and we are very proud that customers are choosing us in record numbers. For our European dealers, the WTCC has been an extremely useful communications tool, and they look forward to the next season with Cruze. With Cruze, we again look to emphasize the synergy between product and motorsports, and the WTCC is the best possible platform to achieve this. The championship’s slogan is ‘Real Cars, Real Racing’, and that fits nicely with our philosophy to provide real cars for real lives, with expressive design, world class quality / reliability and an impressive list of standard features and content, all at an affordable price.”

Eric Nève: “The new Cruze will be the next milestone in Chevrolet Europe’s motorsports history. So far, we have achieved every goal we set in 2005, step by step: challenge the competition, score points, prove we can win and then become regular frontrunners against competition with an established motorsports resume. With the Cruze, we will put the bar even higher and firmly aim at winning the World Championship. Chevrolet’s unique ‘trump card’ is having worked with the same team, engineers and drivers for the past four seasons, with the success we all know. To be able to do this again with the Cruze will only help to increase our chances of achieving our goals.”

[GM Europe]

Paris – Today General Motors President and Chief Operating Officer Fritz Henderson and Ed Welburn, vice president of Global Design revealed the all-new Chevrolet Cruze at a special premiere event at the “Le Pavillon Dauphine”, located in the heart of Paris.

The event was attended by approximately 350 journalists from around the world, who also saw the reveal of the Chevrolet Orlando show car and the European premieres of the Chevrolet Volt and Camaro.

Media and guests got a first-hand look at the arching roof-line of the Cruze that extends from the steeply raked windshield to its sloping rear pillars and short rear deck, bringing coupe-like proportions to a compact sedan.

“Tight panel-fits and shut lines, a restrained use of exterior trim, a dual bezel design on the headlamps, an integrated rear spoiler - everywhere your eye settles, there are fine details that add to that sense of substance and value,” Ed Welburn said at the presentation of the Cruze.

Chevrolet’s mantra that exciting design and value are not mutually exclusive is also reflected in the interior. It carries a new level of detailed execution, spaciousness, and appointments that stand out in the segment.

While putting emphasis on comfort, spaciousness and a sporty appeal, interior designers and engineers set a goal to create a cockpit environment that is harmonious, flowing and uniquely inviting to the senses.

“The interior must build a relationship with drivers. It’s where they spend their time,” says David Lyon, executive director of GM Interior Design. “Fabric is warm and inviting in ways plastics cannot be. It offers unique detail with fibers, colors and textures. Instead of limiting fabric to seats, we spread that warmth and luxury throughout the vehicle.”

Another contributing factor to the refined look is an integrated center stack (ICS) design which houses the infotainment display, radio and HVAC controls. It eliminates traditional framing of these interfaces, resulting in a contemporary, flush and harmonious relationship between control heads and outlying surfaces.

Sales of the Chevrolet Cruze will start in Europe in March 2009, followed by other global regions. The arrival of the new compact vehicle spearheads a roll-out of new products for Chevrolet, expected to further propel the global growth of brand.

[GM]

GM's 'Boost' In Efficient Four-Cylinders Includes More Turbos
Strategy Highlighted by the 2011 Chevy Cruze's new 1.4L Turbo that is Expected to Be a Fuel Economy Leader

FLINT, Mich. – GM will double its global production of small four-cylinder engines (1.0L to 1.4L) by 2011, with more than half of the increase coming in North America. The strategy is highlighted by an all-new, 1.4L Turbo engine that will power the 2011 Chevrolet Cruze.

The 1.4L Turbo enables great vehicle performance and fuel economy. In fact, the Cruze is expected to be a fuel economy leader in its segment when it launches in mid-2010, and its new engine reinforces GM’s commitment to replacing larger-displacement engines with more compact, advanced four-cylinder engines that optimize performance and fuel savings.

One-third of GM’s North American engine volume will be four-cylinders by 2011, and 21 percent of the four-cylinder volume will be turbocharged – a seven-fold increase over today’s volume of turbo engines.

“Power-dense four-cylinders such as the 1.4L Turbo are an integral part of GM’s portfolio of advanced propulsion technologies, including cam phasing, direct injection, Active Fuel Management, clean diesels, hybrids, flex-fuel vehicles, six-speed transmissions and electric propulsion,” said Tom Stephens, executive vice president, GM Global Powertrain and Global Quality. “GM is focused on delivering vehicles that look great, are fuel efficient and fun to drive.”

The Chevy Cruze is such a vehicle. It is an all-new, global compact car that will be built for worldwide distribution at GM’s Lordstown, Ohio facility. It will be offered with the 1.4L Turbo in North America, along with additional small-displacement engines for models sold outside of North America.

A non-turbocharged 1.4L variant will serve as a secondary energy source for the 2011 Chevrolet Volt extended-range electric vehicle. For trips up to 40 miles, the Volt’s primary source of power comes from its lithium-ion battery. When the battery’s energy is depleted, the 1.4L engine activates, generating electricity to power the Volt for several hundred additional miles until its battery is recharged.

1.4L Turbo details

At 100 horsepower per liter, the new turbocharged 1.4L has the power of a larger engine but retains the efficiency of a small-displacement four-cylinder in most driving conditions.

“Because of the turbocharger’s on-demand power and responsiveness, it’s like having two engines in the same vehicle – one for power and one for fuel economy,” said Stephens. “It’s truly the best of both worlds.”

The 1.4L’s turbocharger is integrated within the exhaust manifold, for reduced weight and greater packaging flexibility in smaller vehicles. A reinforced crankshaft and stronger connecting rods are unique, delivering additional strength to support the engine’s pressurized, high-rpm performance.

Estimated power ratings for the 1.4L Turbo will be 140 horsepower (104 kW) with a torque rating of 148 lb.-ft. (200 Nm).

In addition to the Chevrolet Cruze, GM will introduce the 1.4L turbo in the U.S. in two additional GM models in 2011.

Global engine family

GM’s small four-cylinder gasoline engines include displacements of 1.0L, 1.2L and 1.4L. The engines were designed with fuel efficiency in mind, including technology such as full variable valve timing that optimizes power and fuel efficiency across the rpm band.

More importantly, torque for these engines – the pulling power that is felt when accelerating from a stop – is generated at lower rpm, for strong, off-the-line launches and confident acceleration at all speeds. Supporting powertrain features, such as torque converter design and transmission gearing, accentuate engine power and contribute further to the feeling of performance.

All engines in the family have premium design elements that contribute to world-class smoothness and durability, including:

* Dual overhead camshafts
* Roller-finger follower valvetrain
* Chain-driven camshafts
* Flow-controlled oil pump
* Piston-cooling oil jets
* Thermal management

The engines also incorporate numerous mass-reducing features, including a cast iron block with a hollow frame structure, hollow-cast camshafts, and on non-turbo engines, crankshafts with hollow-core main bearing journals and connecting rod journals.

[GM]

Despite the hype, and as I laid out in a piece today for Popular Mechanics, the Volt, Tesla Roadster, the upcoming plug-in Toyota Prius and the Honda Insight will not be what I'd call mass-market game-changers. More like mass-market hype. Sorry Dick and Jane Average, but unless your real name is Matt Damon, Katie Couric or Ariana Huffington, the high price (plus the added pricing on the sticker from the dealer) and low volume will put these technologically magical marvels of engineering outside your reach.

Unfortunately, it's Dick and Jane Average that will need higher fuel economy the most. That's where the Cruze comes in. When the news of the Cruze, the companion car to the Chevy Cobalt to be built at the General's Lordstown, Ohio plant, first broke with little in the way of details, it was the epitome of a non-event — another attempt by GM to produce something in the econobox range. No reason to think otherwise until the second press conference with GM CEO Rick Wagoner a week later. There he laid out expectations on fuel economy for the Cruze. Thanks to the turbocharged 1.4-liter four-banger under the hood, the Cruze is expected to get the astonishing fuel economy of "over 40 MPG."

Now 40 MPG may not be as good as what the Volt will get, but I can guarantee you it's better than what 98% of the auto-owning population is getting on the roads now. Add to that the Chevy Orlando, a concept MPV to be unveiled along with its platform-mate, the Cruze, at next month's Paris Motor Show. Unlike the Volt, which is all about the marketing of MPG, the Cruze lineup can give GM the upper hand in bringing MPG to the masses. And they've got some seriously sharp-as-a-knife looks.

If GM pulls off the Cruze at these fuel economy numbers and a price in line with the 30 MPG+ marketplace, then they may actually be on to something in the world of the appliance car — and that's what they'll really need to get the company through the first few of their next hundred years.

GM Announces $500 Million Investment for New Small Car

New Chevrolet Cruze to be built in Lordstown, Ohio

All-new Chevrolet Cruze Features Dramatic Design (Press Release)

Lordstown, OHIO – General Motors Chairman and Chief Executive Officer Rick Wagoner today announced that the company will invest more than $500 million in the U.S. to build the Chevrolet Cruze, an all-new global compact car. The vehicle will be built at its Lordstown, Ohio plant. The Chevy Cruze will be officially unveiled at the Paris Motor Show in a few short weeks. In a surprise move, the investment announcement was accompanied by a glimpse of the Cruze life-size show property.

The investment in Lordstown is one of several that have been announced at U.S. plants in the past five years, adding up to over $2 billion total investment in Ohio and more than $20 billion in the United States. "One of the key reasons for the success of the Chevrolet Cobalt and Pontiac G5 is the Lordstown workforce and the strong partnerships with the UAW and local and state officials," Wagoner said. "Based on the quality of work and these strong partnerships, we are pleased to announce our plans to invest another $500 million in the Chevy Cruze product program in the U.S., including more than $350 million in Lordstown."

Ed Peper, GMNA vice president of Chevrolet, spoke to GM's strong position in delivering fuel-efficient vehicles that consumers want to buy. "The Cruze will build on the already successful Chevrolet Cobalt, Cobalt XFE and Cobalt SS, all of which are nearly sold out in dealer showrooms," Peper said. "Our dealers are asking for many more Cobalts than we can build."

Chevrolet Cobalt sales are up 16 percent, year-to-date through July 2008, with an impressive 33 miles-per-gallonhighway. The new Cobalt XFE model jumps to 37 miles-per-gallon and is selling almost as soon as it's unloaded from the delivery trucks to dealerships.

The Chevrolet Cruze epitomizes the global nature of the automobile industry and General Motors' commitment to deliver fuel efficient, high-quality products. Cruze is the result of a development process harnessing GM's global design and engineering expertise. It is the first of a new family of compact Chevrolets that will continue the attention to quality, fuel efficiency, and strong value promise of the highly successful Malibu and all other vehicles under the Chevrolet brand.

"The Chevrolet Cruze was designed and engineered by our global teams in Europe and Asia Pacific and will be manufactured in those regions in addition to the assembly plant here in Lordstown, Ohio," Wagoner said. "Our goal for the Chevrolet Cruze is to lead in fuel economy in this very competitive car segment."

The new Cruze will be launched in Europe and Asia Pacific next year. It's scheduled to make its European debut at the Paris Motor Show in October.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Photo Credit: Getty Images / Bill Pugliano

All-new Chevrolet Cruze features dramatic design

Detroit - The first photographs of Chevrolet's all-new Cruze sedan - making its world premiere at the Paris Motor Show in October - reveal a dynamic four-door coupe that proves exciting design and value are not mutually exclusive.

On sale beginning in Europe from March next year, Cruze features a dramatic re-interpretation of the traditional sedan featuring Chevrolet's new global design language that is becoming a signature on all new products carrying the gold bowtie.

Cruze's arching roof-line, extending from the steeply raked windshield to its sloping rear pillars and short rear deck, brings coupe-like proportions to a compact sedan.

Wider and longer than most of its competitors, Cruze has a purposeful stance with its wheels located at the outer edges of the tautly drawn bodywork. Noticeably tight body panel fits and a restrained use of exterior trim add to a high quality, 'hewn from solid' appearance.

Cruze's dramatic profile is matched by bold front styling, with large headlamp housings that wrap around the front corners and sweep up, arrow-like, into the fenders and sculpted hood. Other distinct design themes include a concave shoulder line, the two-tier grille and a "wheels-out/body-in" stance. Inside, Cruze features a 'twin cockpit' design motif, first introduced in the iconic Corvette sports car.

"Our goal in designing Cruze was to be bold, not evolutionary," says chief designer Taewan Kim. "We wanted to take a big step forward, making a strong design statement for Chevrolet products around the world."

Visitors to the Paris show will see how Chevrolet's progressive design is also reflected in the quality of Cruze's interior. The use of grained surfaces, soft-touch materials and low gloss trim panels ensures a quality ambience that echoes the clean, harmonious design of the exterior.

At launch in Europe, Cruze will be available with 16-valve, 1.6-liter (112 hp/82 kW) and 1.8-liter (140 hp/103 kW) gasoline engines featuring variable valve timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel economy and lower emissions. A new 2.0-liter turbo diesel, developing 150 hp/ 110 kW and 320 Nm of torque adds power with even greater frugality. Five-speed manual gearboxes and an all-new automatic transmission, Chevrolet's first six-speed application in the compact segment, complete the powertrain menu.

With sales in Europe up by 23 percent for the first six months of 2008, Chevrolet is GM Europe's fastest-growing mainstream brand. The arrival of Cruze spearheads an exciting new product roll-out program that is expected to propel the brand to even greater success.

"We are proud that Europe is leading the introduction for this global product," said Wayne Brannon, Executive Director, Chevrolet Europe. "Chevrolet has always stood for expressive value and Cruze delivers on that promise like never before. It further redefines Chevrolet with its design, quality, materials and great style inside and out. The fit and finish for gaps and interfaces sets a new standard for this segment in Europe and around the world."

Cruze is the result of a development process harnessing GM's global expertise and is the first of a new family of compact products that will deliver world class quality. It will be backed by expected highest scores in all major crash safety ratings.

The Chevrolet Cruze will be available in Europe from March 2009, followed by other global markets with regional-specific engine choices.

###

Jalopnik Snap Judgment: So what do we think of the interior of the 2010 Chevy Cobalt? It looks pretty darn good for an car sitting in a segment we hope we never have to buy in. Although we were initially a little concerned with the colors on the first shot of the Cruze's interior, the two-tone color scheme of the dash and seats, good curves and rounded edges — it looks pretty snazzy to us. What else do we expect from a brand that's done wonders to the interior of the new-for-2008 Chevy Malibu? [The Car Fanatic]

One model, the sleek new Chevrolet Cruze due out in 2010, is the replacement for the clunky Chevrolet Cobalt small car. GM plans to power the Cruze with a 1.4-liter turbocharged four-cylinder engine, allowing it to get around 45 miles per gallon

It couldn't be more important for the Cruze to be a hit given that, in the same article, the AP pointed out Honda is getting $19,000 for the Civic compared to just $12,000 for each Cobalt. Now that the era of everyone getting a large SUV and putting $10,000 in GM's coffers is over, those small cars need to be more valuable and profitable than ever. [Source: AP via Forbes]

Chevrolet Cruze: A new name and a new design for an all-new car

Detroit - Chevrolet announced today that its all-new entry in the compact segment will be called Cruze. The new Chevrolet will make its global debut at the Paris Motor Show in early October.

Cruze was developed by a global design and engineering team and will be built in multiple locations around the world. The Cruze approaches an overall length of 4.6 meters and offers ample interior space and cargo capacity for five passengers, giving it an advantage over competition in the compact segment.

The Cruze features Chevrolet's new global design language that will continue to be a signature element for future vehicles carrying the gold bowtie. Combined with high safety standards and excellent build quality, Chevrolet will again deliver on its promise of offering a very attractive package at an exceptional value.

The new Chevrolet Cruze will be available in European markets in Spring 2009, followed by other global regions.