2010 Toyota Prius Pricing To Start At $21,000

Thanks to the collapse of the hybrid market and arrival of the $19,800 Honda Insight among other competitors, Toyota's shaved $1,000 off the 2010 Prius. That sets the base price at $21,000. » 4/20/09 9:34pm 4/20/09 9:34pm

New Prius Vs. Fusion Hybrid Vs. Honda Insight: Which Hybrid Should You…

A battle even more hotly contested in the car world than the Muscle Car Wars: the introduction of the Ford Fusion Hybrid, 2010 Prius and Honda Insight gives us the Hybrid Car Wars! Who survives? » 3/27/09 12:00pm 3/27/09 12:00pm

2010 Toyota Prius: First Drive

You already know the 2010 Toyota Prius gets 50 MPG combined fuel economy, making it the most fuel-efficient car for sale in the U.S. But, did you know it returns 26.6 MPG at 102 MPH? » 3/25/09 12:01am 3/25/09 12:01am

Toyota Prius Tech Explained In Nerdy Video Detail

The 2010 Toyota Prius's 50 MPG fuel economy is only part of the story, it's also loaded with an unprecedented level of in-car technology. Here, Toyota tech guru Chris Risdon walks you through some features. » 3/04/09 4:00pm 3/04/09 4:00pm

2010 Toyota Prius Touch Tracer Display Makes Buttons Intuitive

The 2010 Toyota Prius uses a clever display that mimics user inputs on steering wheel-mounted buttons in the information display meaning you can keep your eyes on the road and not on the buttons. » 3/03/09 4:40pm 3/03/09 4:40pm

2010 Toyota Prius: At 50 MPG, Officially Highest-Mileage Retail Vehicle

Toyota announced this morning the 2010 Toyota Prius will officially be the highest-mileage retail vehicle available in the U.S. with a combined EPA estimated fuel economy rating of 50 MPG. » 3/02/09 8:20am 3/02/09 8:20am

First Photo Of 2010 Toyota Prius, 2010 Honda Insight Together

After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there. » 1/13/09 3:00pm 1/13/09 3:00pm

By The Numbers: 2010 Toyota Prius Vs 2010 Honda Insight

The 2010 Toyota Prius and 2010 Honda Insight take very different paths to the same answer: fuel economy. Lets take a look at how the two stack up. » 1/13/09 9:30am 1/13/09 9:30am

2010 Toyota Prius: Live, In The Vanilla Flesh!

Not only is the new Prius bigger and faster, but it's more economical too. At 50 MPG the 2010 Toyota Prius will be the most fuel-efficient vehicle for sale in America. » 1/12/09 12:05pm 1/12/09 12:05pm

2010 Toyota Prius: Design Dissected

The design of the newly unveiled 2010 Toyota Prius is certainly polarizing. We thought we'd take a deep-dive on the new look to help explain the changes Toyota made to their high-mileage brick on wheels. » 1/12/09 12:00pm 1/12/09 12:00pm

2010 Toyota Prius: Bigger Size Meets Bigger Fuel Economy - 50 MPG!

The 2010 Toyota Prius has just been unveiled. The big story is, despite coming with a larger 1.8-liter engine, fuel economy's jumped from 46 MPG to 50 MPG. How? » 1/12/09 11:30am 1/12/09 11:30am

2010 Toyota Prius: Bigger, Longer And With Higher Fuel Economy

Pictures and details of the 2010 Toyota Prius have again leaked ahead of the car's official release in a few hours. Aside from the picture we've already seen, let's look at the new details. » 1/12/09 9:15am 1/12/09 9:15am

New Toyota Prius May Get Larger Engine For US Market

The new Toyota Prius, debuting in Detroit next week, could be getting a larger engine for the American market. Why? US buyers want more power, not better economy. » 1/07/09 12:00pm 1/07/09 12:00pm

Blue Man Group In First Official 2010 Toyota Prius Video

Toyota brought in the eccentric Blue Man Group to promote its eccentric little hybrid car built for eccentric earth-saving hippies. » 12/27/08 3:40pm 12/27/08 3:40pm

2010 Toyota Prius Teasers Show Engine Bay For First Time

The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay. » 12/23/08 4:51pm 12/23/08 4:51pm

2010 Toyota Prius Is Worst Managed Teaser Campaign Ever, New Unofficial…

There are really two kinds of press campaigns surrounding the 2010 Toyota Prius » 11/19/08 7:00pm 11/19/08 7:00pm right now, the official ones with , then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the…

2010 Toyota Prius US Production Could Be Delayed

Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius » 11/18/08 10:00am 11/18/08 10:00am in the Tupelo, Mississippi plant will be delayed. That'll keep all production in Japan for the time being. Demand for the gas-thrifty hybrids has…

Toyota Unveils New Prius Micro-Site

We're just 60 days from the reveal of the 2010 Toyota Prius » 11/12/08 12:30pm 11/12/08 12:30pm at the , meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly…

2010 Toyota Prius, Venza Spotted On 405

Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius » 10/27/08 3:20pm 10/27/08 3:20pm hamming it up with a on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the premier of the Prius. Keep in mind, we've…

New Toyota Prius Teaser Solves Mystery Of The Disappearing Adjustable…

Toyota continues to stick with its strategy of slowly releasing tiny teasers » 10/27/08 1:30pm 10/27/08 1:30pm of the through the good folks at despite the fact that we've . But whereas the left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with…