2010 Toyota Prius: Live, In The Vanilla Flesh!

Not only is the new Prius bigger and faster, but it's more economical too. At 50 MPG the 2010 Toyota Prius will be the most fuel-efficient vehicle for sale in America. » 1/12/09 12:05pm 1/12/09 12:05pm

2010 Toyota Prius: Design Dissected

The design of the newly unveiled 2010 Toyota Prius is certainly polarizing. We thought we'd take a deep-dive on the new look to help explain the changes Toyota made to their high-mileage brick on wheels. » 1/12/09 12:00pm 1/12/09 12:00pm

2010 Toyota Prius: Bigger Size Meets Bigger Fuel Economy - 50 MPG!

The 2010 Toyota Prius has just been unveiled. The big story is, despite coming with a larger 1.8-liter engine, fuel economy's jumped from 46 MPG to 50 MPG. How? » 1/12/09 11:30am 1/12/09 11:30am

New Toyota Prius Teaser Campaign Continues With A Head Scratcher

Even though we've already seen the 2010 Toyota Prius » 10/20/08 2:00pm 10/20/08 2:00pm, the marketing march of continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL 9000. In any case it's got…

Japanese Daily Reports Toyota To Boost Prius Output 70% In 2009

The super-best number one awesome automaker from the land of the rising sun is planning to flood the world with smug, cranking up output of its gas-electric Prius Hybrid 70% by the end of next year, according to the Nikkan Kogyo industry daily. If Toyota achieves its goal, annual Prius output would be somewhere north… » 7/25/08 8:30am 7/25/08 8:30am